Tarsus Technologies and Lenovo South Africa have jointly announced that despite the market`s concern with the brand name change of the ThinkPad range of notebooks from IBM to Lenovo a little over a year ago, the product line has performed better under the Lenovo brand than it did prior to the name change.
"The ThinkPad product line changed from IBM to Lenovo in August last year," explains Tamzin Burrill, channel manager at Lenovo South Africa, "something many analysts and industry pundits predicted would negatively affect the popularity of the product.
"We`re happy to announce, however, that quite the opposite has happened. On the ThinkPad range alone, we`ve experienced a full 30% growth in sales in the one-year period from August 2005 to August 2006, compared to the period from August 2004 to August 2005. Our Lenovo 3000 range of notebooks is also tracking very well," Burrill enthuses.
"This is proof that the Lenovo model is working, that our channel loyalty is strong and that the perceived value of the product line remains extremely high," she adds.
Tarsus has also played a major role in the growth of Lenovo`s figures, and in fact, these numbers indicate that Tarsus may well have increased its market share in the sale of ThinkPad notebooks during the past year.
"Our sales figures for the same period show a 40% increase in ThinkPad sales," says Ron Keschner, general manager: IBM, Lenovo and General Products at Tarsus Technologies.
"Before the brand name change, Tarsus was a name synonymous with IBM. Now we`ve become synonymous with Lenovo," he opines. "Over the past year we`ve established ourselves as the leading distributor of the Lenovo brand in the South African market and we believe we`ve only scratched the surface of what`s possible.
"Lenovo`s commitment to the channel, coupled with our strong understanding and support of the local reseller environment, has proven to be an awesome combination. We look forward to driving the same success into the Lenovo 3000 range of notebooks over the coming year," he concludes.
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With 21 years of experience in the ICT industry, Tarsus is the leading value-added distributor in South Africa, specialising in the supply of the world`s foremost PC and peripheral hardware brands to the local reseller channel.
Tarsus strives to meet the channel`s needs for credit funding, stock availability and efficient logistics, ensuring that resellers are able to deliver the highest quality service to their customers, focus on support and compiling the best overall solutions for their end-user customer base at the lowest possible cost.
The company prides itself on its flexibility, adaptability, knowledge, skills and successful track record combined with an industry-leading ability to manage large roll-outs. These are the reasons Tarsus has consistently been rated as the top distributor in the country by international vendors, resellers and the IT media alike.
With its strong commitment to the South African channel, Tarsus is able to not only make the reseller channel more efficient, but more importantly, it plays a vital role in dramatically reducing the costs of doing business in the local ICT market.
Brands represented by the Tarsus stable include industry leaders like Acer, Cisco, HP, IBM, Lenovo, Oki, Samsung, TallyGenicom, Targus and Wyse Technology.
More information about Tarsus is available at http://www.tarsus.co.za.
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