Heartbeat Experts, the global leader in stakeholder management solutions for the life sciences industry, today announced 44% sales growth during the first three quarters of 2013. Heartbeat Experts' market access division propelled this growth, reporting a sales increase of 600% during the same period under comparison. The company also reported adding 15 new life sciences firms to its client list during that period.
To further support continued market access growth, Heartbeat Experts launched a software module for managing and mapping market access opinion leaders, key stakeholders and their networks. The new module allows users to visualise social networks through dynamic maps that uncover national, regional and local decision-makers and influencers. The module has been successfully rolled out to clients in Latin America, the US and Canada, greater Europe, and Asia-Pacific.
Explaining the growth, Jonah Meyers, CEO of Heartbeat Experts, said: "Today, government payers, insurers and Health Technology Assessment (HTA) groups are exerting greater influence over pharmaceutical pricing, reimbursement and product approval. In response, our clients are revamping the way they approach market access. They're planning for market access far earlier and more aggressively by analysing and mapping decision-making bodies, networks and key stakeholders on a country-by-country basis and even region-by-region."
Larry Cohen, President of Heartbeat Experts, added: "Our clients cannot successfully access their key markets and achieve their pricing and reimbursement goals unless they target and collaborate with the right key opinion leaders (KOLs), HEOR experts and patient advocates in each country they want to launch. We are seeing in China, Latin America and throughout Europe that our software and maps give our clients the networks they need to execute their market access strategy."
