The data storage industry did extremely well in 2002, even though there was a downturn in many of the other areas of the IT field, says Lina van der Wel, corporate communications manager for storage specialist Iomega. The company expects even bigger growth in 2003.
She expects people to be looking for practical, rather than technological solutions, mainly because people in general have become "technology tired".
"What I mean is that there has been such a focus recently on pushing out new technology - and people forget that technology can take years to properly sink into the market - that your average person has become tired of trying to keep up with the latest developments.
"On top of that, there is the cost factor involved in the adoption of new technology. It is only as the technology begins to sink into the market that the costs start to come down."
Van der Wel predicts that there will be steady and stable growth for the industry this year, with the growth dependant on factors such as how much goes digital and how quickly broadband can be adopted.
"As new technologies come to the fore, so the storage industry will grow, because it is one of the most vital areas in the modern industry. After all, the number one cause of lost data in much of Europe is not through viruses and the like, but simply because people pushed the wrong button."
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