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Holton & Associates proudly unveils Serif's new Digital Scrapbook Artist to South Africa

All the creativity of a craft store with the limitless potential of the digital age

Johannesburg, 09 Jan 2009

Scrapbook artists are increasingly turning to digital images and computers to preserve memories such as a trip abroad or a child's first day at school. Recognising this trend, Serif, a leading developer of professional design and graphics software, today introduced Digital Scrapbook Artist (list price R499.99), its photorealistic digital scrapbooking program.

Digital Scrapbook Artist offers a unique combination of unlimited creativity and ease of use so anyone, regardless of experience, can create handcrafted digital scrapbooks that look true to life.

Scrapbooking in its current manual form can be an expensive hobby as it does not allow the artist sufficient margins of error. Digital Scrapbook provides creative artists with all the materials they are used to, plus more, and allows them to create their scrapbook, evaluate it and modify it, all without the fear of expensive mistakes. Changes to Digital Scrapbook Artist are easy and no costly materials need to be thrown away.

Digital Scrapbook Artist produces high quality embellishments, on any page size, with digital crafting tools and photo paintbrushes, including shadows and effects, resulting in a finished product any scrapbooker would be proud of.

Included in Digital Scrapbook Artist is a powerful image editing tool that enables scrapbookers to quickly fix common problems with digital images, such as removing red eye. Sharing is fast and easy, so print, e-mail, export as an image or PDF, or even share scrapbooks online at DaisyTrail, with just one click.

Though only just launched, Digital Scrapbook Artist has already received its first review. Fantastically, it received five out of five stars in the review by Rebecca Ludens, who writes the Scrapbooking Guide on About.com (circulation 37 million), http://scrapbooking.about.com/od/digitalscrapbooking/fr/serifdigital.htm

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Serif

Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, ImpactPlus, AlbumPlus, MoviePlus and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over two million customers worldwide, Serif has around 250 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

Holton & Associates

Grayford Holton and Associates started distributing Serif products in South Africa in 2008. “We are best known for offering high quality software that is easy to use and very affordable through computer dealers and retail stores,” says Grayford Holton. “The Serif low-cost alternatives to high-end publishing and graphics packages have already in a short period of time proven to be well received and we expect the Digital Scrapbook Artist to do as well.”

Contact us at http://www.holton.co.za phone +2711.789 6181 or e-mail sales@holton.co.za