HP offers printing solution

Hewlett-Packard (HP) launched a suite of computing, mobile and printing products aimed at giving consumers a user-friendly experience and a variety in printing options.

The company`s new product line and Print 2.0 strategy is about repositioning the company from being "the leaders of the printer market to the leaders in printing".

HP`s new printer line-up includes a Smart Web Printing tool to help consumers print from Web sites, without printing ads or any other unnecessary information. The company also offers more choices in the way consumers can print photos.

American Reprographics Company, a provider of reprographics services and technology, announced a joint marketing venture with KIP America, a manufacturer of printing and imaging technology for the architectural, engineering and manufacturing industries, says CNN Money.

Under the new joint marketing venture, KIP will offer ARC`s MetaPrint print and imaging management software through its extensive sales channel in North America.

MetaPrint software has been integrated with KIP IPS systems to provide high-demand users with maximum versatility and to enhance the ability of on-site services providers of KIP equipment to communicate with their customer base.

Changing trends in technology have compelled enterprises to look into various options of printing, reports CXOToday.

The concept of printing has changed from analogue to digital in the enterprise segment, and now the importance is given to the quality of print rather than the cost.

With advertising budget increasing day-by-day, enterprises rely on in-house printing of various confidential reports and journals for security purposes. They`re also looking at the multipurpose printing solutions, which are elegant, speedier, cost-effective, and digital.