In Bergamo, Italy, yesterday HP underlined the importance of wireless technology to the company with the announcement of a number of new mobile services, as well as outlining a reference model for developing and deploying mobile services.
The latest announcement includes the release of the OpenCall platform, a carrier-grade service platform for developing and deploying voice interactive services, as well as the company`s mobile advertising solution which is integrated with the OpenCall media platform.
Announcing the HP mobile strategy in Italy yesterday, Rich Raimondi, VP and GM, HP Service Provider and Mobile Solutions Organisation, said: "We are working with our partners and customers to allow mobile users to draw not only from the usefulness of a single device, but also from services designed and delivered in the context of each environment they encounter."
Outlining the roadmap for the next 12 months, Raimondi said that users could expect to see wireless standard 802.11 integrated into the company`s notebooks, as well as an increase in the number of residential wireless gateways. Raimondi added that the company will be working closely with 3G and GPRS connectivity partners.
The bigger focus, however, is on the service provider portion of the market, and Raimondi said the next 12 months would see a significant increase in telematic solutions. He explained that the main areas of focus for the company in this area is on dynamic infrastructure provisioning, to allow service providers to expand at their own pace, as well as rolling out mobile field service solutions.
Iain Morris, president, embedded personal systems, said HP`s mobile strategy is three-pronged, including enabling e-services, enabling intelligent devices and enabling the "always on Internet infrastructure. We are focused on radically simplifying this environment and making the complexity of it invisible to end-users."
Morris said that while HP is working closely with 3G partners to realise mobile projects, the company is not looking to move into the cellular provider market. "We will introduce a GPRS-enabled device next year, but we are not moving into the cellular provider market."
According to Morris, the roll-out of mobile devices from HP would be based on the assumption that 3G roll-out would be slower than initially expected.
Other products announced by HP include OpenChat, an SMS and Web chat solution; Self-Service Portal, a Web-based carrier-grade solution that allows for the creation of personalised self-service portals for business and consumer clients; and the HP Wireless Print Server that utilises the 802.11 standard to allow users to share peripherals.
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