Smartphone maker Huawei's consumer business group has joined forces with German-based camera company, Leica Camera.
In a statement, Huawei said its partnership with Leica will see the companies come together to create smartphone photography technology.
The Chinese company added the partnership will include research and development, design, co-engineering, user experience, and marketing and retail distribution, which will be shared as the partnership continues.
Richard Yu, CEO of the Huawei Consumer Business Group, says: "We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality.
"Leica is a legend in the world of photography; we believe no other manufacturer has revolutionised the industry as much as them. We, Huawei, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector."
Leica is the photography brand that has been creating lightweight cameras favoured by street photographer pioneers for over 100 years.
"The strategic alliance between Huawei and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible," says Leica CEO Oliver Kaltner.
"The technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and unlock exciting business areas in the field of mobile devices.
"Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application," Kaltner adds.
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