IBM (NYSE: IBM) today unveiled new global programmes to help business partners embrace the growing social business market opportunity and to financially reward them for their value to clients.
Over the next three years, the market for worldwide social platforms is expected to triple from $630 million in 2011 to $1.86 billion by 2014, according to market research firm IDC (1). In addition, IBM announced new curricula and initiatives to help students prepare for the jobs of the future using social business skills.
Social business is the world of possibility that occurs when all of the energy and opportunities that have been generated around consumer models, such as Facebook and Twitter, are focused, and brought to bear on business challenges. Becoming a social business means an organisation needs to change its culture and embrace the technology that integrates social collaboration into their business processes.
"Social business plays an instrumental role in building a smarter planet," said Oliver Fortuin, country manager for IBM Sub-Saharan Africa. "Our partner and developer communities along with the workforce of the future are crucial to driving client success. These new initiatives will help partners grow their businesses and profit as we prepare the next generation of social business leaders and entrepreneurs, ultimately fueling growth and innovation for our clients."
Fortuin adds: “From developers to business managers, social business skills are essential for future growth. Today's students - the entrepreneurs and leaders of the 21st century - must turn their personal understanding of social media into business ready expertise.”
To help ensure the future workforce is prepared for this new era of social business, IBM is delivering new enterprise social software courses free of charge to more than 30 000 professors at 6 000 universities participating in IBM's Academic Initiative around the world. The courses will introduce students to IBM social business technologies, help them gain a better understanding of the needs of a social business and the benefits of organisational change.
Continuing the dialogue around social business, IBM will host a Web-based Social Business Jam from 8-11 February 2011, where thousands of leaders from around the world will pool their knowledge and experiences to examine the next generation of business. Social Business Jam participants will cooperatively explore the value of social technology in business, the mitigation of its risks, and the management system required to drive a social transformation resulting in a blueprint for organisations to help them become a social business. To register, visit http://www.ibm.com/social/businessjam.
To help business partners succeed in the growing market opportunity around social business, IBM detailed new programmes and best practices for more than 900 business partners at its annual Lotusphere conference, including:
* Social Business Authorisation: Provides business partners that demonstrate a mastery of social business skill up to an additional 15% sales incentive.
* Industry Authorisation: Provides business partners access to industry-focused resources and incentives to help their clients transform into social businesses. A partner is awarded this authorisation by showcasing their mastery of an industry such as retail, finance, transportation or healthcare. Business partners with specific industry authorisation can earn up to 15% more financial incentive, and gain access to industry assets such as IBM Cognos Dashboards, IBM Connections widgets and research analysis tools to track Web traffic and other key measurements.
* New Sales Tools: Provides assessment training and tools helping business partners express the value of social software. In addition, the tools include "day in the life" demos, presentations and sales material to assist with client engagements.
* New Education: Provides training to help business partners develop and integrate social business solutions for their clients. The social business technical courses are available at no charge through the 38 worldwide IBM Innovation Centers or by virtual sessions. In addition, a new series of getting-started guides and Webinars are now available on IBM PartnerWorld to help business partners transform their organisation into a social business.
For more information:
www.ibm.com/press/lotusphere2011
https://www.ibm.com/developerworks/university/academicinitiative/
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