iBurst is looking at a cost-efficiency programme, as well as the possible restructuring of several business units.
Newly appointed CEO Jannie van Zyl says the global economic downturn has not skipped iBurst. He explains the company has already restructured its commercial division and is looking at several others to cut costs.
Rumours surfaced this week that the company was considering cutting jobs in an effort to reduce costs. However, Van Zyl says no decision has been made on the future of iBurst employees. “We need to look at creating an optimum structure of the business,” he adds.
While he says iBurst is looking at cost-efficiencies, he is unsure how they will take effect. Meanwhile, the company has refocused its targets in an attempt to garner new customers.
Van Zyl says iBurst is moving towards lifting its local marketing profile. “We have a great company; we just forgot to tell people about it.”
The first move was the official launch of the company's iBurst Business division, which will focus on the small to medium enterprise (SME) market. He says the SME has been long ignored as a service customer and iBurst feels there is an advantage to actively targeting that market segment.
Like many other businesses in SA, iBurst used to place small firms in the consumer segment, while medium-sized enterprises were bundled alongside the enterprise businesses.
With Cipro listing around 500 000 small businesses, Van Zyl says that market is a good opportunity for iBurst. This customer base is already within its grasp, since around 25 000 SMEs are using its consumer product, he notes.
Related stories:
iBurst aims for SMEs
iBurst bundle cuffs consumers
Management reshuffle at iBurst
Share
