IMB boosts Jetstar self-service

Self-Service World.

The company says the technology allows passengers to quickly board their flights, using any kind of mobile phone at self-service kiosks in more than 20 airports across Australia and New Zealand.

With the new SMS technology, travellers can quickly confirm their identity at kiosks, choose their seats, print boarding passes and bag tags, drop off bags at the counter and proceed straight to their departure gates.

According to Aviation Record, the airline says its 'Automatic Check-in' means passengers “never need to worry about the check-in process again”.

“Jetstar is setting a new standard in customer service at airports by making air travel even more convenient and hassle-free,” the airline said in a statement. Cynics might have a different definition of 'service' given Jetstar is now making passengers do everything for themselves when previously it had ground staff looking after the process.

Jetstar Group CEO, Bruce Buchanan says Jetstar had invested in “customer-friendly and cutting-edge self-service technology to transform the airport experience,” maintain a high level of on-time performance, and achieve ongoing efficiencies in the use of expensive airport infrastructure to keep fares low.

The technology overhaul, which has taken place since the beginning of the year, has been part of the low-cost airline's ploy to reduce customer reliance on traditional check-in counters, writes ComputerWorld.