In-store tech crucial for growth
By arming their staff with a range of technologies that provide relevant and timely information - such as digital signage, self-service kiosks, mobile devices and advanced point-of-sale (POS) systems - retailers can increase productivity and boost multi-channel selling opportunities.
According to MarketWatch, VP, retail solutions global business unit, HP, Ray Carlin, says customers have raised the bar, and successful retailers realise that the traditional means of educating employees and interacting with customers is no longer enough.
“We provide a flexible store platform to help retailers deliver multi-channel selling opportunities and a more engaging shopping experience.”
HP's in-store solutions include the HP LD4200tm 42-inch Widescreen LCD Interactive Digital Signage Display, HP SignagePlayer mp8000 and HP Self-Service Kiosks. With these new technologies, retailers have the ability to run real-time promotions, share information more efficiently and locate and ship merchandise from other parts of the company to replenish out-of-stock merchandise.
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