The country`s largest IT retailer and Europe`s top PC manufacturer have formed a strategic alliance to market a range of upmarket home and technical PCs targeted at the digital environment.
In a major addition to its PC brand offering, Incredible Connection has announced the launch of the new NEC Computers Packard Bell imedia and ixtreme PCs.
Incredible Connection marketing executive Cheryl Shone said Packard Bell complements Incredible Connection`s existing product range with an international consumer brand addressing the mid and high-end markets.
"Packard Bell is the top selling home computer brand in Europe and is backed by NEC Corporation which has a reputation for product design and innovation," she explained.
Shone said Packard Bell will target the family and high-end experienced users markets. The imedia is a home system that incorporates all the functionality necessary to access the digital world such as downloading digital photographs and playing DVD`s and CD`s. The ixtreme is suited to the experienced user who wants to experiment with more complex digital applications such as photo editing, or creating movies, CDs and DVDs.
The ixtreme comes standard with CD writer, DVD drives and webcam, and has the option of either a 17-inch CRT and 15-inch TFT screen. The latter offering exceptional clarity on a non-glare flat panel screen.
"Packard Bell is often first to market with new technologies while always ensuring ease of use, and this product family is no exception," said Shone.
NEC operations director Maarten de Gidts said the Packard Bell has been hugely successful through sales in local retail stores.
"Some stores have offered in-house finance schemes, with installation and support provided by a national Packard Bell call centre. The product is easy to install and is delivered with a range of home computer software that adds exceptional value," he explained.
De Gidts said the imedia is a top of the range family computer with a powerful processor suited to beginners, focusing on music, the Internet and family applications. The ixtreme is aimed at power-hungry people who want to experiment with more complex digital applications.
"Both machines are extremely powerful and include all the necessary add-ons one would usually need to purchase as extras," he explained.
"They are delivered ready-to-use with no complex set up procedures. The user simply connects the system matching colour-coded cables and connections," he added.
An innovative feature, ActivDoc is a software guide that assists users in learning about technical issues. It has a `how to` section covering for example how to build a PC, how to start with the Internet, what is a mother board with graphics of the board itself, how to surf the Internet, an explanation of Internet terminology, and how to connect a CD drive, among others.
"Both imedia and ixtreme ranges include comprehensive ranges of software under the heading of share, create, enjoy and learn. In essence, Packard Bell is not only selling technology but usage of the ever increasing digital world of photographs, music and movies," he said.
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