Infobip was shortlisted in the Best SMS Innovation category at the Global Carrier Awards 2016, in recognition of the work and expertise invested in building A2P SMS solutions and models for mobile network operators around the world.
In the tough and stellar competition of Airtel, Telarix, Telin and Turk Telekom, Infobip was nominated for the successful Business-as-a-Service partnership with Aircel India, which further confirms the importance and value of the innovative BAAS model in today's dynamic mobile telecommunications ecosystem.
The Aircel partnership was rolled out in July 2015. With Infobip setting up, integrating and managing the messaging platform, after an initial warmup period, daily traffic has reached 200 million SMS messages. The partnership continues to a mutual benefit.
The awards ceremony with dinner, charity auction, special guest speech and an after-party gathered 400 telecoms professionals from more than 50 companies from around the world.
The A2P SMS business has significantly evolved over the years, with new business models and dedicated customer-facing tools developed by specialised messaging providers. However, many operators are not properly equipped to roll out an entirely new business, with all of its specifics and requirements without major investment and expenditure.
Business-as-a-Service model aims to bring mobile operators not just an A2P SMS monetisation solution, but an entire business through access to Infobip's messaging platform, complete with specialised customer support, front end tools, integration and deployment, as well as a global sales force dedicated to onboarding new enterprise clients, who tend to generate the most traffic. Much more than a managed services deal, the BAAS models is a no capex, no opex partnership between Infobip and the mobile operator, powered by a decade of experience.
Share
Editorial contacts