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Innovative Samsung MultiView MV800 camera offers great photography from all angles

Features 3.0-inch wide flip-out touch display for camera users to shoot, record and view life from all angles.

By Orange Ink
Johannesburg, 22 Sept 2011

Samsung Electronics, a global leader in digital media and digital convergence technologies, recently unveiled the Samsung MultiView MV800, with a 3.0-inch wide flip-out display.

Through this camera, the company is pioneering a unique new “MultiView” category to enable today's increasingly ambitious camera user to frame the perfect shot or portrait, from any angle.

The ultra-slim and stylish device boasts enhanced picture quality, touch-screen technology, as well as many innovative and user-friendly features to ensure all users can relax and enjoy their shooting experience, confident of capturing even the most challenging images.

The Samsung MultiView MV800 builds on the success of Samsung 2View technology and is the first premium compact model to feature a 3.0-inch wide flip-out MultiView Touch Display. Samsung has designed the device from the user - upwards, in response to evolving consumer demands in the segment for maximum flexibility, enjoyment and creativity.

The 3.0-inch wide flip-out display opens up a world of artistic possibilities, whether it is capturing the perfect self-portrait to polish your online profile, or extreme low- and high-angled shots to demonstrate your photographic prowess. The unique screen tilts up and down so you can frame every shot, and easily view back your images from any perspective.

For style-conscious consumers on the lookout for a sophisticated, minimalist feel, the device's ultra-slender design and contemporary metallic finish promises to make a visual impact.

The Samsung MultiView MV800 camera offers an impressive 16.1 megapixels for premium picture quality, along with a 5x optical zoom lens to capture every detail in close-up, and 26mm wide-angle lens for capturing larger gatherings in high definition. By packing this technology into a sleek and slim device, the Samsung MultiView MV800 is the ideal camera for premium-quality image capture on the move.

The innovative Live Panorama function, meanwhile, enables the easy photography of large groups by simply holding down the shutter button, then previewing the whole scene that's been captured - via the LCD. Moreover, by simply connecting the Samsung MultiView MV800 to a 3D HDTV, images and panoramic shots can be viewed in outstanding 3D in-depth quality instantly.

While the flip-out MultiView display means you can take shots from all angles without having to contort yourself, the unique Smart Touch 3.0 with Wallpaper user interface ensures highly intuitive operation to save your fingers the effort! This is done by dragging and scrolling through menu options to launch the required feature, with only one touch. Smart Touch 3.0 also keeps it fun by letting users customise their background image or wallpaper.

“Samsung's aim is to continually be at the forefront of digital compact camera innovation and the breakthrough MultiView proposition offered by the Samsung MultiView MV800 is the embodiment of that goal. The camera's unique ability to capture images from any angle, with its stylish and ultra-slim design demonstrates unparalleled Samsung innovation, which we believe will appeal to every photographer, and establish a new benchmark for the industry,” continues Geldenhuys.

Get creative with Magic Frame, Picture-in-Picture shot

The Samsung MultiView MV800 has been designed as more than just a camera - it is a creative tool for users to extract maximum enjoyment from all photographic opportunities. The Magic Frame feature includes 12 fun background templates, as well as the ability for users to customise their own.

The camera's Picture-in-Picture function, meanwhile, lets you insert one image with another. You can even use the flip-out display to snap a self-portrait and put yourself in the picture.

Maximise enjoyment with Smart Filter, Funny Face features

Smart Filter allows users to express their own creativity, through a menu of 14 artistic effects, including the newly added Water Paint for a stylish watercolour finish, or the Cartoon capability, transforming any photo into a fun animated film format.

The fun doesn't stop there - Funny Face allows you to bend, stretch and manipulate portraits of loved ones by tapping and dragging to radically distort facial characteristics, ready to share and enjoy.

Capture perfect portrait with ease

The built-in Pose Guide function advises users how to best get into position with line drawings on the LCD screen, so you can capture the optimum image from any angle.

The device also provides the perfect picture in real-time, with the easy-to-navigate Photo Editor function, allowing you to edit and rotate the image on the move. Loved ones and friends will also appreciate the Beauty Shot feature, enabling you to edit out any imperfections, resulting in a flawless photo you can treasure and share forever.

Create your own story

The Samsung MultiView MV800 essentially allows you to become the creative director of your own life, with innovative Storyboard Maker. Users can prepare a storyboard from the images they've shot by simply selecting the layout and then placing the photos in order.

Whether you're creating a movie of a night out with friends or fantastic family holiday, see it laid out on the display as clearly as you do in your head.

Creative intelligence at your fingertips

To ensure you capture the best image possible to enjoy, share and impress, simply snap a wide-angle shot of a friend and the Samsung MultiView MV800 will automatically search out and capture two other strong images at different zoom ratios, giving you three great photos with one simple click! You of course get the last word on which of the three to select - or simply keep them all.

HD movie capability in the palm of your hands

The Samsung MultiView MV800 also boasts HD recording capabilities, within a compact body that will fit into the palm of your hand. Enjoy consistently clear and crisp video with technology that allows you to capture special memories with a recording time of up to twice as long as standard MPEG4. The innovative zoom noise reduction technology, meanwhile, ensures the only sound recorded will be the laughter and conversation of loved ones, not the whirring of the zoom.

The Samsung MultiView MV800's combination of industry-leading innovation, sophisticated design and the ultimate in user-friendly features, ensure total mobility, premium picture quality and maximum enjoyment. The Samsung MultiView MV800 is the perfect tool to not just capture an image but to tell a fun and creative story on the move.

For more information on the Samsung MultiView MV800, please visit: http://www.samsung.com/multiview.

Note to editors:
This product will be available locally at most leading retailers from October 2011.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, to benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.

Specifications:
http://www.samsung.com/us/photography/digital-cameras/EC-MV800ZBPBUS-features

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Samsung Electronics

Samsung Electronics is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190 500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

Editorial contacts

Phillippa Crosley
Orange Ink
Phillippa@orangeink.co.za