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Inspired innovation for the Mobile Professional

The Samsung i600 HSDPA Smart Phone
Johannesburg, 29 Jan 2007

The Smartphone market is growing exponentially and is set to reach 123 million units in 2007 attributing a 137% growth (Source: IDC).

Samsung Mobile has launched their first 3G Smartphone with HSDPA (High Speed Downlink Packet Access) support - the Samsung i600 powered by Microsoft Windows Mobile .0. Enhanced Smartphones, such as the i600, are set to account for 27.5% of the Smartphone market (source: Dataquest) in 2007.

The Samsung i600 is the first unit from a range of Smartphones to be launched by Samsung this year, and breaks the migration barrier to Smartphones. The traditional, bulky designs and workaholic image have been a hindrance in the migration from standard phones to Smartphones. Measuring only 11.8mm and weighing a mere 99g, the Samsung i600 is the world's thinnest 3G smartphone with a full QWERTY key board, offering a stylish phone as well as functionality. It blends the feature-rich, desktop functionality of the Windows Mobile 5.0 platform with multimedia making it a key device for those who require mobility in their business.

The Samsung i600 supports the HSDPA network for faster data transfer speeds, as well as seamless communications through high-speed connectivity via Wi-Fi and Bluetooth 2.0 EDR. It also supports web applications such as Podcasting, SKYPE and RSS feeds.

A key feature of the Samsung i600 is its QWERTY keyboard with wheel key, perfectly designed for composing messages or e-mails. In addition to this, the customized thumbwheel makes navigation simpler than ever. Running on Windows Mobile 5.0 with Direct Push Technology, the Ultra Messaging i600 instantly updates Microsoft Office Outlook's Email, Calendar, Contacts and Tasks when synchronised with Exchange Server 2003, to ensure that users are always up-to- date while on-the-move. In addition to its push email capability, users can view Word, Excel, PowerPoint, PDF and image formats including BMP, JPEG and GIF with Picsel Viewer.

With two integrated digital cameras (megapixel in the back and VGA in the front), users can also conduct 3G video calls from the phone.

Samsung i600 allows users to listen to stereo-quality music and view high quality video clips with Windows Media Player 10 Mobile and a Bluetooth stereo headset. Internet browsing rivals the PC experience due to the device's large 2.3" high-quality colour screen and wireless broadband capabilities.

"The Samsung i600 represents the best innovation from both Samsung making it a perfect solution for today's mobile professional," said James Munn, Samsung Vice President, Mobile Phones. "The mobile population is increasingly looking to use one device that easily plugs into their life, both in and out of the office," continues Munn. "The Samsung i600 works well both for organisations looking to increase employee productivity through the deployment of Smartphones, yet deliver a desirable and fashionable Smartphone for users at the same time."

The Samsung i600 will be available in South Africa towards the end of February 2007 and will retail at R4199.

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