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Intel Centrino mobile technology innovation enhances consumer, business mobile lifestyles

New Intel Pentium M processors boost laptop performance for smoother video playback, faster application response and better multi-tasking
Johannesburg, 13 May 2004

Intel Corporation is shipping three new Intel Pentium M processors, boosting the performance of Intel Centrino mobile technology to enhance the way people work, play and communicate without wires. The new chips are the first mobile processors built on Intel`s 90-nanometer (nm) manufacturing technology, and feature faster clock speeds, design enhancements and more on-die cache memory for better performance.

The Intel Pentium M processor, in conjunction with the Intel 855 chipset family and the wireless communication capability of the Intel PRO/Wireless network connection family, make up Intel`s Centrino mobile technology. Intel Centrino mobile technology delivers outstanding mobile performance and wireless LAN capability, while enabling extended battery life in thinner and lighter notebook PCs. Today, more than 130 laptop PC designs are based on the award-winning Intel Centrino mobile technology and more than 32 000 hotspots around the world are included in Intel`s Wireless Verification Program, which tests the compatibility of various access point devices and wireless service providers with common configurations of notebooks built on Intel Centrino mobile technology.

"Wireless mobile computing has clearly resonated with business users, driving Intel Centrino mobile technology to become a mainstay in enterprise IT deployments," said Dadi Perimuuter, Intel vice-president and co-general manager of the Intel Mobile Products Group. "Now with higher-performing platforms, a growing ecosystem of software and services, and exciting consumer advertising and retail programs under way, Intel Centrino mobile technology is poised to extend the `unwired` lifestyle beyond the enterprise to consumers at home and on the road."

Advanced technology maximises mobile performance, productivity Formerly codenamed Dothan, the Intel Pentium M processors 735, 745 and 755 are built on Intel`s industry-leading, high volume 90nm manufacturing process technology - the most advanced semiconductor manufacturing process in the industry. The 90nm process produces smaller, faster transistors and uses Intel`s strained silicon technology to give its transistors a speed boost, resulting in higher performance headroom. Intel is the first in the industry to put strained silicon into production and all of Intel`s 90nm products are manufactured on 300mm wafers, which provide more than double the capacity of the earlier 200mm wafers.

Based on Intel`s mobile micro-architecture, the new processors boost performance by up to 17% (as compared with the previous generation processor), with 2MB of integrated, power-managed Level 2 (L2) cache, micro-architectural enhancements and frequencies up to 2GHz. With the new processors and the recently-introduced Intel PRO/Wireless 2200BG network connection, Intel Centrino mobile technology enables improved high-definition video playback, faster application response, better multi-tasking and higher bandwidth wireless data transmission.

Socket-level compatibility with the previous Pentium M processor generation allows OEMs to build the new components into existing system designs. Compatibility also means that enterprises that take advantage of Intel`s Stable Image Platform Program can benefit from the higher performance of the new processors without changing their original system image for Intel Centrino mobile technology based systems.

All three processors support Enhanced Intel Speedstep Technology, which helps optimise application performance and power consumption to enable longer battery life.

Intel Centrino mobile technology unwires consumers

According to industry analyst firm IDC, mobile PC sales are growing dramatically, with sales to consumers representing the fastest-growing sub-segment. From families that want to stream movies from room to room in the home, to kids playing high-speed, wirelessly networked games, to students doing homework on campus or at a public hotspot, the latest Intel Centrino mobile technology-based notebooks provide the freedom and flexibility to compute and communicate in more places than ever.

As the `unwired` lifestyle gains in popularity among consumers, new services and content are becoming available to allow consumers to enjoy digital media in new and exciting ways. For example, this summer visitors to Universal City Walk will be able to view live, streaming TV from OnAir Entertainment via a high-speed 802.11g wireless network, and in the American Pavillion at the Cannes film festival this year high definition trailers and a movie will be streamed wirelessly via 802.11g and 802.11a networks to Intel Centrino mobile technology-based laptops.

Earlier this year, Intel kicked off a new worldwide advertising campaign for Intel Centrino mobile technology targeted at the quickly growing mobile PC consumer market segment. The global campaign consists of television, print, online and outdoor elements. Intel is also working with retailers such as Best Buy, Circuit City, CompUSA, Office Depot and others to enhance in-store merchandising and increase retail staff training on Intel Centrino mobile technology during the second half of 2004.

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Editorial contacts

Yvette van Rooyen
A-Plus Communications
(082) 573 5169
Yvette@a-plus.co.za