E-commerce sell-side solution specialist, Intershop, has released a new set of e-business solutions, which consist of powerful business components that run on the Intershop Enfinity e-commerce platform. The new solutions, which focus on industry and cross-industry business needs, will enable global enterprises to optimise profit margins and strengthen key business relationships.
"Intershop developed the new industry and cross-industry solutions by leveraging successful customer implementations and industry knowledge of implementation partners," says Jacqui van Zyl, marketing manager for Intershop`s local distributor. "The solutions will benefit businesses, regardless of market or industry, by enabling them to leverage existing investments in technology and people and improve relationships with suppliers, partners and customers. The result is a powerful e-commerce platform with flexible components that address a company`s specific business needs, while offering a quicker return on investment."
Intershop`s industry-specific solutions are designed to meet the e-business needs of certain vertical markets in which Intershop has a number of successful, established customers. The industry solutions enable companies to quickly implement and leverage e-business strategies.
The Intershop industry solutions include:
Automotive Solutions, which help companies increase cost efficiency across the supply chain, minimise excess inventory and meet complex customer demands.
High-Tech and Engineering Solutions, which offer sophisticated personalization and customer relationship management features to collect valuable customer intelligence that businesses can use to efficiently deliver targeted offerings.
Retail Solutions, which provide targeted merchandising, personalised promotions and loyalty programmes, electronic coupons and discounts and more value-added services to leverage up- and cross- selling opportunities.
Consumer Goods Solutions, which enable businesses to build brand communities to connect with consumers and integrate call centre and Web site operations in order to provide seamless customer contact. In addition, these solutions help companies analyse customer interactions, develop marketing and merchandising strategies, concentrate procurement activities, streamline order and approval processes and connect all global subsidiaries through an intranet site.
Van Zyl notes that the new offerings extend Intershop`s product portfolio to include e-business solutions for specific industries. "By building on Intershop Enfinity, the components form an ideal e-business platform, especially for B2B deployments. A key benefit is the ability to implement complex requirements within a tight timeframe. With these new solutions, Intershop has become one of the first e-business providers to meet the general market requirement for comprehensive, industry-specific solutions, instead of just technology."
Van Zyl adds that the solutions address fast-growing customer demand for a flexible e-commerce platform and rich, packaged business functionality that will quickly and effectively solve business problems. "These new solutions solve the challenges facing many global enterprises in today`s economy. To support companies of all sizes, we will also offer our new solution bundles to our ASP partners to deliver the benefits of e-business to mid-size companies."
The Intershop cross-industry solutions include strategic business components that allow companies to automate relationships across their supply chain. Each solution focuses on a specific segment of business, allowing companies to address each business challenge independently. The solutions are comprised of the Enfinity e-commerce platform and a set of proven, flexible components.
The new cross-industry solutions include:
Intershop B2C Solution, which enables companies to maximize selling opportunities with consumers by offering custom products and personalized services based on real-time customer information.
Intershop B2B Solution, which allows global enterprises to automate selling processes and sell to and manage multiple channels from a single platform, improving sales efficiencies and increasing revenues and margins.
Intershop Supplier Solution, which helps companies reach additional customers, increase sales revenues and reduce sales costs by seamlessly connecting to and selling through leading industry and private marketplaces.
Intershop Marketplace Solution, which enables companies to integrate multiple suppliers and buyers through a private exchange, reducing purchasing costs and improving margins.
Van Zyl says the release of the solutions is well timed as research by the Aberdeen Group shows accelerated market interest in vertical e-business solutions. "By expanding its focus to include vertical solutions, as well as support for cross-industry processes, Intershop can expand its value proposition to those global enterprises that are now entering the market for e-business solutions."
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