Iomega Corporation, a global leader in data protection and security (NYSE: IOM), has announced the release of the new Iomega Media Xporter Drive, a game-oriented portable hard drive that provides cross-platform media storage for Xbox 360 and PlayStation 3 consoles, making it easier than ever to utilise today's popular game consoles and high definition televisions and other large screen TVs to share photos, videos and music collections with family and friends.
The wallet-sized USB-powered 160GB Media Xporter Drive utilises the USB 2.0 ports on the Xbox 360 or the PlayStation 3 to give gaming enthusiasts a convenient new way to enjoy music, digital movies and photos through the family game console without the need of a PC or digital media adapter.
The new Iomega Media Xporter Drive has been tested for compatibility with the Xbox 360 and the PlayStation 3 and, like other Iomega products, is a complete storage solution that includes value-added software for converting file formats not natively supported by the game consoles.
Because the current Xbox 360 and PlayStation 3 consoles support HDMI connections and high-definition television resolutions of up to 1080p, photos and videos stored on the Iomega Media Xporter Drive (and displayed through either game console) take on the breathtaking sharpness and clarity of today's most advanced HDTVs.
"The new Iomega Media Xporter Drive extends the value of today's most popular game consoles that are already evolving into home entertainment centres," said Michelle Kasselman, Key Account Manager for Iomega Corporation in South Africa. "For the home-gamer enthusiast, the Media Xporter Drive provides an easy-to-use portal for 160GB of family photos, music files and videos to move beyond the computer room and into the family room for the enjoyment of everyone."
Designed for plug-and-play operation and easy portability, Iomega's new Media Xporter Drive features a rugged 2.5-inch portable hard drive that requires no external power supply - just connect its USB 2.0 "Y" cable to two available USB 2.0 ports on the Xbox 360 or PlayStation 3. The Iomega Media Xporter drive natively supports PlayStation 3 and Xbox 360 compatible formats such as MP3, MPEG 4 and JPEG, and it also comes with video conversion software to convert additional video file formats into compatible game console formats. Prism Video Converter MX software can be downloaded free of cost to convert input files in formats such as QuickTime, AVI, VOB and others, into MPEG-4 files that are playable by the game consoles.
"The new Media Xporter Drive is a total solution from Iomega that includes software to convert most kinds of video formats for use with an Xbox 360 or PlayStation 3," said Kasselman. "That means a game console can run an entire media library, be the family video and photo viewer, not to mention run favourite music playlists. The Iomega Media Xporter Drive makes home entertainment accessible and portable in a way that's fresh and relevant for today's home gamer."
As an added plus, users of the new Media Xporter Drive can not only take their media files wherever they need them, but also use the Media Xporter Drive as a backup solution for 160GB of media files store on the home computer. Iomega's new Media Xporter Drive can carry up to 640 000 photos, over 2 900 hours of music or 240 hours of video.
Designed for use with XBox 360 and PlayStation 3 game consoles, the Iomega Media Xporter Drive USB 2.0, 160GB is also compatible with Apple computers (Mac OS X 10.1 and above) and with Microsoft Windows 2000 Professional or above, including Windows Vista.
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Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry-leading network-attached storage products, external hard drives, and its own award-winning removable storage technology, the REV Backup Drive. OfficeScreen, Iomega's managed security services, which are available in the US and select markets in Europe, provide enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.
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