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Iomega, EMC bring external SSD flash drives to consumer, SME markets

Johannesburg, 02 Nov 2010

Iomega Corporation, an EMC company and a leading innovator in digital storage and protection solutions for consumers and small and medium businesses, has announced new host-powered Iomega External USB 3.0 SSD flash drives, rugged solid state drives utilising the blazing fast speed of the USB 3.0 interface and the security of built-in encryption - the perfect portable storage device for high-end users, creative professionals and others who demand the best in performance, security and portability.

Leveraging EMC's world-class solid state expertise and implementation in enterprise network storage solutions, Iomega's new pocket-sized 1.8-inch external USB 3.0 SSD flash drives will be available in early November in 64GB, 128GB and 256GB capacities.

Encased in a sleek metal enclosure that not only looks great but delivers added protection from drops up to 10 feet, Iomega's new SSD flash drives feature 256-bit hardware encryption for security, bundled anti-virus and backup software, a three-year warranty and the superior performance of solid state drives that users expect in state-of-the-art storage from Iomega.

“When time is money and you need the latest technology in portable storage, Iomega's new high performance external solid state Flash drives are the ideal solution,” said Michelle Kasselman, Key Account Manager for Iomega in South Africa. “Iomega's new external USB 3.0 SSD flash drives are compact, rugged portable storage devices that deliver data transfer speeds considerably faster than any standard rotating disk drives, as well as the confidence that comes with a solid industrial design, hardware encryption and the complete Iomega Protection Suite to protect users' important files. All of this makes Iomega's new SSD flash drives the storage of choice for high-end users who demand the ultimate in performance and portability.”

The Iomega USB 3.0 External SSD flash drive is a solid state drive that has no moving parts, resulting in a more durable drive with fast application loading and top transfer speeds for high definition video, digital images, graphics and music. Professional videographers, photographers and other creative professionals will find the Iomega USB 3.0 SSD Drive a perfect match for their deadlines and digital storage needs.

Utilising the SuperSpeed USB 3.0 interface, the Iomega External SSD flash drive boasts up to 10 times the speed of USB 2.0 drives. Iomega's new external SSD drive also performs twice as fast as a 7200 RPM SATA hard drives utilising the same USB 3.0 interface.

Cool to the touch, the new Iomega SSD flash drives require no external power supply and are completely backward compatible with personal computers and other devices that only have USB 2.0 ports. Iomega also offers USB 3.0 adapter cards (sold separately) to insert into USB 2.0 laptop and desktop computers so users of the new Iomega SSD Flash Drive can experience native USB 3.0 transfer speeds of up to 5 gigabits per second.

Kevin T Gilbert, an award-winning photojournalist, teacher and entrepreneur based in Annapolis, Maryland, is CEO and founder of Blue Pixel, a leading digital creative group that consults for major companies in retail, computers, software and camera manufacturing. A pioneer digital photographer who has photographed four sitting US presidents, as well as two fictional US presidents during a stint shooting on The West Wing television series, Gilbert can't say enough about Iomega's new external SSD drive and the virtues of utilising solid state flash as a professional photojournalist.

"I travel to 20 countries a year and the new Iomega SSD drive keeps me solidly backed up and within the airline weight limits! I love that,” said Gilbert, elected six times as president of the White House News Photographers Association. "Size, speed and portability matter to me as I travel the world. At a time when the international airlines continue to limit size and weight on gear, the Iomega external SSD drive is a lifesaver! This drive gets big thumbs up from me and should from anyone who spends a lot of time shooting on the go."

Included free of charge with Iomega's new External SSD Flash Drives is the Iomega Protection Suite, a one-stop portfolio of backup and anti-virus software, giving users added protection for photos, videos, music and other files.

The Iomega Protection Suite includes:

* v.Clone software, an Iomega exclusive, captures a complete virtual image of your PC - including the operating system, all applications, your settings, and all your files to your Iomega hard drive. Access the cloned copy and use it seamlessly on another computer, just as if you're working from your own PC. When you reconnect, automatically sync your data to your primary PC, so that files are always up to date.

* A complementary one-year subscription to Trend Micro Internet Security for the PC, or Trend Micro Smart Surfing software for Mac.

* Iomega QuikProtect: backup software for simple scheduled file-level backup of data to hard drives and network-attached storage devices (for Windows and Mac desktops and notebooks).

* Roxio Retrospect Express software: backup all of your data plus applications and settings (for Windows and Mac desktops and notebooks).

* MozyHome Online Backup service: Convenient online backup service with 2GB of online capacity for free (unlimited online storage for $4.95/month). MozyHome Online service allows Windows and Mac users to restore their most important data from any computer with Internet access, at any location in the world.

All of the software elements in the Iomega Protection Suite are accessible via easy download to owners of the Iomega External SSD flash drive.

The new Iomega External SSD flash drive USB 3.0 will be available worldwide in early November in three capacities: 64GB, 128GB and 256GB.

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Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV Backup Drive. OfficeScreen, Iomega's managed security services, available in the US, provides enterprise quality perimeter security and secure remote network access for SMEs, which help protect small enterprises from data theft and liability. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at http://www.iomega.com. Resellers can visit Iomega at http://www.iomega.com/ipartner.

EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organisations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Editorial contacts

Jabulani Mbanjani
FCB Redline
(+27) 11 566 6000
Michelle Kasselman
Iomega
(+27) 83 279 0739