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  • Iomega sets new standards by doubling REV technology capacity

Iomega sets new standards by doubling REV technology capacity

Johannesburg, 21 Jul 2006

Iomega Corporation, a global leader in data protection, today announced the latest breakthrough in high-capacity removable storage for the backup and archive needs of small and medium-sized businesses: the new Iomega REV 70GB Backup Drive, a second generation REV drive that delivers 70 Gigabytes per removable disk for enterprise-level performance at small business prices.

Now available worldwide in external USB 2.0 and internal ATAPI models, the new Iomega REV 70GB Backup Drive utilises tough, removable 2.5-inch 70GB REV disks that double the capacity of first-generation REV 35GB products, delivering the same proven reliability and unbeatable price-performance for small and medium-sized businesses. In support of its existing REV customers, Iomega REV 70GB Backup Drives offer backward read and write compatibility with first-generation REV 35GB disks.

"In little more than two years, Iomega`s REV product line has earned a reputation for performance, durability, dependability and ease-of-use compared to tape formats and other backup and archive data protection options for SMBs," said Bobby Kennedy, Key Account Manager for Iomega Corporation in South Africa. "After selling more than 1.2-million REV 35GB disks and 225 000 drives, we are now taking our REV technology to the next level."

According to Kennedy, the new REV 70 Backup Drive is a superior solution to the tape products that are often used in server solutions for backup and archive of critical data by SMBs.

"Compared to a DAT 72 format tape drive, we offer almost twice the native capacity (36GB vs 70GB for REV), instantaneous random access to your files, faster backups and restores, ruggedised cartridges, and our drive costs significantly less," says Kennedy. "In true Iomega tradition, we have delivered a safer, smarter and better removable backup solution and the de facto alternative to tape backup products for small businesses."

With the introduction of the REV 70 Backup Drive, Iomega`s REV platform now features two capacity points: REV 35GB drive and disks, ideal for desktop backup and archive needs; and REV 70GB drive and disks, delivering increased capacity for server backup applications. The REV product family also includes automation solutions like the REV Loader 280, which manages eight REV 35GB disks in an innovative desktop enclosure.

Iomega`s REV 70GB disks can store as much as 140GB of data with compression using standard backup software. EMC award-winning Retrospect Express software ships with all desktop REV drives for automatic backup and disaster recovery; REV server solutions come with CA`s BrightStor ArcServe Backup software.

"The combination of Iomega`s next generation REV drive with EMC Retrospect software creates a solid automatic backup and archive solution that small and medium businesses can count on to protect their critical data," says Don Chouinard, Director of SMB Products, EMC Corporation. "SMBs often have no internal IT resources, making it imperative that their backup and archive process be dependable as well as easy to implement and maintain. The total solution of the new REV drive and Retrospect software delivers against that critical need."

Iomega`s new REV 70GB Backup Drives feature improved transfer rates of 30MB/sec (max), versus 25MB/sec for first-generation REV 35GB products. Both generations of REV products boast extensive third-party software support, estimated 30 year archival life, and an estimated one million rewrite durability - the kind of performance tape products such as DAT 72 can never match. And while tape products require frequent head cleaning and an expensive tape replacement regime, REV drives and disks are designed for continuous reliable use with zero maintenance.

These advantages translate into the lowest total cost of ownership (TCO) of all major backup solutions. Savings include reduced labour, hardware costs and system downtime. Higher capacity REV 70GB disks also reduce time spent changing media and provide greater consolidation of data.

Pricing

The Iomega REV 70GB USB 2.0 Backup Drive retails for R4 999 (excluding VAT), including one REV 70GB disk. The Iomega REV 70GB ATAPI Backup Drive retails for R4 999 (excluding VAT), including one REV 70GB disk. Iomega REV 70GB disks are available for R649 each (excluding VAT) or in five-packs for R2 899.

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Iomega

Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega`s award-winning storage products include the Iomega REV platform: the new Iomega REV 70GB Backup Drive, available in USB 2.0 and ATAPI computer interface models for server implementations; the Iomega REV 35GB Backup Drive, available in several computer interface models for desktop backup and archive applications; and two REV automation solutions: the rack mount REV 1000 Autoloader and the new desktop form factor REV Loader 280. Iomega also offers its Zip 100MB, 250MB and 750MB drives; high-performance Iomega external hard drives and HDD solutions such as the Iomega StorCenter Network Hard Drive, available in multiple capacity sizes, including a new 1TB wireless model; Iomega Mini USB Flash drives, Micro Mini USB Flash drives; Iomega external CD-RW drives; Iomega Super DVD drives; and Iomega floppy USB-powered drives. Iomega simplifies data sharing at home and in the workplace with HotBurn CD-recording software. For SMB networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage secure online storage in multiple capacity amounts for personal and professional use. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The company can be reached at (1888) 4 IOMEGA (888) 446 6342, or on the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.

Editorial contacts

Jabs Mbanjani
Redline - A division of FCB
(011) 676 2028
jabulani@fcbredline.co.za