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  • Iomega shows some skin with exciting new portable hard drives

Iomega shows some skin with exciting new portable hard drives

Johannesburg, 09 Jul 2010

Iomega, an EMC company and a global leader in data protection, has announced the launch of the new exciting line of Iomega Skin branded hard drives, three different 500GB portable hard drives that pop with unique designs and colours.

In conjunction with the popular Skin Industries, one of the leading alternative 'sports fashion' brands in America today, Iomega's new Skin Hard Drives feature three compact personal storage models with custom Skin-branded graphics that stand out in a burst of hip culture compared to anything else in the hard drive market today.

“The new Iomega Skin Drives exude an alternative personality with eye-catching Skin Industries graphics that demand the attention of anyone who doesn't accept the status quo, who zigs when others zag, especially when it comes to the look and design of their digital devices,” said Michelle Kasselman, Key Account manager for Iomega in South Africa.

“Iomega's new Skin Drives deliver that kind of excitement in a lightweight, compact design with the quality features people expect from Iomega, including industry-leading ruggedness to protect your data and a top-tier software suite bundled free of charge with every Skin Hard Drive. That's an unbeatable personal storage combination for tech-savvy students and young professionals alike.”

There are three different models in the new Iomega Skin Hard Drive line. All three models are USB 2.0-powered 500GB portable hard drives. The 'radical' Skin Hard Drive model has a retro Skin-branded printed logo design on a black top with a vibrant yellow base, creating a look that stands apart from any other portable hard drive. The 'Red Hot' Skin Hard Drive model features a 'Skin' Swipe logo printing on a red top with a black base, creating a definition of hip and hot for today's young iconoclastic computer user. The 'Knock Out' Skin Hard Drive model has a dark, mysterious aura with a 'Skin' Gothic logo design on a silver top with a black base.

Al Borda, CEO of Skin Industries, said: “We continue to build on the lifestyle tradition of Skin Industries. As the CEO, I like to think ahead and focus on the future in everything we do for the company. With the release of the exciting new Skin hard drives and joining with Iomega, this is another step forward for Skin to become more than just a clothing company.”

“Young people today are looking for something different in everything they buy and use,” said Rachelle Friedman, President and Co-CEO, J&R Music and Computer World, downtown New York City. “At J&R, we're always looking for unique and exciting products for our customers. Iomega's new Skin portable hard drives not only have personality and style compared to other hard drives in the market today, they also deliver on the functionality that's required of a quality portable hard drive - plenty of space for music, photos and videos, as well as rugged, dependable and easy-to-use.”

All three of the new Skin Hard Drives are perfect for slipping into a laptop bag or pocket to take anywhere your laptop goes. Best of all, the USB interface on the Skin Hard Drives require no external power supply. Just connect the included USB 2.0 cable to your Skin Hard Drive and your laptop, netbook or desktop and you are ready to store and share photos, music, videos and more.

To appreciate how much data can be stored on a new 500GB Iomega Skin Hard Drive, users have enough capacity to hold up to 200 000 photos, over 125 000 songs or more than 190 hours of video.

All three of the new Skin Hard Drives feature Iomega's standard Drop Guard protection, which helps guard the drive from accidental drops of up to 51 inches on to industrial carpet - or 40% better than the industry average.

Included free of charge with all three of Iomega's new Skin Hard Drives is the Iomega Protection Suite, a one-stop portfolio of backup and anti-virus software giving users added protection for their photos, videos, music and other files.

The Iomega Protection Suite includes:

* A complimentary 12-month subscription to Trend Micro Internet Security for the PC, or Trend Micro Smart Surfing software for Mac.
* Iomega QuikProtect: backup software for simple scheduled file-level backup of data to hard drives and network-attached storage devices (for Windows and Mac desktops and notebooks).
* Retrospect Express software: backup all of your data plus applications and settings (for Windows and Mac desktops and notebooks).
* MozyHome Online Backup service: Convenient online backup service with 2GB of online capacity for free (unlimited online storage for $4.95/month). MozyHome Online service allows you to restore your most important data from any computer with Internet access, at any location in the world.

All of the software elements in the Iomega Protection Suite are accessible via easy download to Skin Drive owners, and all Iomega Skin Hard Drives include a three-year limited warranty (with registration).

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Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV Backup Drive. OfficeScreen, Iomega's managed security services, available in the US, provides enterprise quality perimeter security and secure remote network access for SMEs, which help protect small enterprises from data theft and liability. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at http://www.iomega.com. Resellers can visit Iomega at http://www.iomega.com/ipartner

EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organisations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at http://www.EMC.com.

Editorial contacts

Jabulani Mbanjani
FCB Redline
(+27) 11 566 6000
Michelle Kasselman
Iomega
(+27) 83 279 0739