Apple is still the overwhelming winner among prospective tablet customers with 82% of future buyers saying they will be purchasing an iPad.
ChangeWave's survey: 'Tablet wars - Apple iPad vs the competition', discovered this questioning 3 091 consumers on tablet demand and future buying trends.
The study also included customer satisfaction, tablet cannibalisation of other electronic devices, and consumer preference for wireless tablet services.
“Since its initial release, the Apple iPad has been the standard by which competing tablets are measured,” notes Paul Carton, ChangeWave's VP of research.
“But with the release of the iPad 2, can new tablets from Motorola, Research In Motion and a host of others successfully compete?” he asks.
The survey discovered future tablet demand is high among consumers - with almost a third (27%) saying they plan to buy a tablet device in the future - two points higher than a ChangeWave survey found last November.
Five percent of respondents plan to purchase a tablet within three months.
Neither the Motorola Xoom - which had not been released yet at the time of the survey - nor the soon-to-be-released BlackBerry PlayBook, have so far had a significant impact on iPad demand, the survey determined.
Similarly, Carton notes, the Samsung Galaxy Tab has done little to slow the iPad's momentum.
Most importantly, he says, the iPad's satisfaction rating remains outstanding among owners with 70% saying they are “very satisfied” and 25% “somewhat satisfied” with the Apple tablet device.
“It remains to be seen which of these tablet devices or other new entries in the market will be able to successfully compete. Each faces an uphill battle with the refreshed iPad 2 hitting the shelves,” Carton states.
To better understand the threat tablets pose to other electronic devices, ChangeWave asked tablet owners whether there were any other products they had put on hold or cancelled in order to purchase a tablet.
The two product lines most vulnerable to the tablet onslaught are laptops and e-readers.
Share