Mailtronic Direct Marketing is driving rapid growth of its laser division through a partnership with Itec as one of its primary laser printing product suppliers and service providers.
The company established its laser division in 1994, with the goal of growing it into one of the most significant commercial laser printing operations in the country. Mailtronic's laser division counts among its clients the likes of the Tshwane Metropolitan Municipality, Ekurhuleni Metropolitan Municipality and The City of Johannesburg Municipality, the South African Post Office, the Department of Education's Mindset project, and many of the country's leading telecommunication and financial services companies.
Mailtronic started working with Itec about three years ago, when it was looking for a partner that could help it take its business to the next level. The company wanted to put laser printing infrastructure in place that could potentially scale up to tens of millions of images a month.
Says Mailtronic General Manager, Preshan Moodley: “Our laser printing division handles mission-critical printing requirements for our clients, such as bus tickets, municipal accounts, bank correspondence and marketing materials. For that reason, we need a laser printing infrastructure that offers high levels of performance, quality and reliability.
“But perhaps even more importantly, we need our vendor partner to deliver extremely high service levels because neither Mailtronic nor its clients can afford downtime during a monthly billing run. In Itec, we have found a partner that understands our need for fast turnaround times on any repairs and for a versatile, well-maintained laser printing environment.”
Moodley says Mailtronic has been consistently impressed by the performance and versatility of Itec's light production laser printers. The company uses these printers for variable data printing across a range of media types, paper sizes and formats, often printing more than 14 million images in a single month.
In some cases, it prints documents such as bus tickets that need security features such as holograms or bar codes. The Itec machines also support complex variable data printing requirements - they can even handle printing and stapling of multiple-page documents that have variable data on each page.
“Just 10 years ago, we were handling only 600 000 images a month,” says Dougie Petersen, Laser-Operations Manager. “The rollout of the Itec machines is one reason we are now able to bid for projects that demand we print tens of millions of images in a month. Just recently, we took on the Mindset project, which demanded we print about 20 million images in the space of 10 days.”
Moodley says the Itec printers have proven to be extremely reliable, even in a 24/7 printing environment such as the one that Mailtronic runs. In addition, Itec backs up its products with reliable service back-up 24 hours a day, should Mailtronic need it.
Says Leon Herb, Managing Director at Itec Tshwane: “We consider Mailtronic to be a flagship client for our light production printing division. It is a pleasure to work with a company that is on the cutting edge of technology and which really understands the environment.
“They really put our machines and services to the test - something that Itec and Mailtronic have in common is that we like to push boundaries in our respective businesses.”
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