A unique information alert service for South Africa`s media and marketing professionals has been launched by iTouch, the country`s leading mobile information provider, and Media@Safm, SAfm`s respected magazine programme.
The service will send Short Message Service (SMS) alerts to registered marketing and media professionals` cellphones each Saturday, informing them of key items to be aired on the following day`s programme.
Simon Leps, iTouch`s marketing manager, says this service is a prime example of the benefits of mobile permission marketing which is the direct marketing technique of the future.
"We are providing timely, pertinent information about a specific product - in this case Media@SAfm - directly into the hands of customers who`ve requested this type of information. This is a working example of direct marketing at its best."
Information about the key interviews to be aired on Media@SAfm, which has a listenership of 42 000, will be supplied to iTouch by presenter Jeremy Maggs the day before the programme, and this will be transmitted to the marketing and media practitioners who registered via the SAfm and iTouch Web sites.
Gary Oberholzer, producer of Media@SAfm, says using mobile technology to help publicise the show`s attractions is a powerful reminder to listeners who, because of their busy lifestyles, may have missed teasers broadcast earlier in the week.
"Both radio and cellphones are a powerful combination for reaching busy people with mobile lifestyles and, by teaming up with iTouch, we aim to prove this to marketing professionals."
To register for the Media@SAfm alert service, visit www.itouch.co.za
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