The Computers in Manufacturing Exhibition that ran from 10 - 12 November at the NEC in Birmingham, UK, announced that JBA were the "Winners of the Best Integrated Campaign Award at CIM`98". The award was presented by the Marketing Director of Independent Exhibitions.
JBA was selected for the best use of above and below the line marketing, including: direct mail, advertising, PR, customer presentations, video, cassette tape as hand-out, poster sites, banner advertising; and without doubt, the best stand environment at the exhibition.
Additionally, and far more important, was the 2nd place award in the "Best Management System" category, for which there were over a 100 entrants. It was won by American Software, a strategic partner of JBA. (see separate press release). The award panel included the editor of Manufacturing Computer Solutions, as well as some other outside consultants.
Editors note
JBA South Africa (Pty) Limited, is the South African subsidiary of JBA International Plc, which in turn owned by London Stock Exchange listed JBA Holdings, a leading world-wide provider of enterprise management software solutions, with local offices in Johannesburg, Cape Town, and Durban.
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