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Kindle considers e-book lending service

Alex Kayle
By Alex Kayle, Senior portals journalist
Johannesburg, 29 Sept 2011

Kindle considers e-book lending service

Fierce Content Management.

The e-book rental service would work in a similar fashion to a Netflix subscription for videos. Users would pay a monthly fee, and can read as many books as they want.

As Jay Marine, director at Kindle, points out, this will be a huge boon to students, who can borrow books and mark them up, then return them, and maintain control of their mark-up.

The company is working with OverDrive, a supplier of e-books and other content to libraries, states Voice of America.

Users of other devices, including the Barnes and Noble Nook and Sony Reader, have already been able to borrow library books. Experts say Amazon's entry is likely to reopen a debate between publishers and libraries over e-book lending.

According to Bloomberg Businessweek, this follows Amazon's introduction of its latest Kindle device; which is poised to become the biggest threat to Apple's iPad.

By taking advantage of its ties with media and publishing companies to pack the Kindle Fire tablet with songs, books and videos, Amazon may succeed where other companies have failed.

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