Eastman Kodak Company has chosen Verity K2 Enterprise (K2E) advanced search, classification and recommendation software to manage the intellectual capital across its awarding-winning Web site, kodak.com.
Kodak.com is a complete information resource for anyone looking for products and information on consumer or professional photography, as well as a wide range of imaging systems used in healthcare, business and government. It is also a centre for those interested in or involved with cinematography.
"The range of content on kodak.com truly reflects the diversity of the four million individuals who visit the site monthly," says Gail Evans, kodak.com`s chief technology officer. There are more than 200 000 different documents currently available on the site.
"From a consumer getting into digital picture-taking to a radiologist seeking the latest developments in health imaging, it is all on the site, and Verity K2 Enterprise now makes finding the information quick and easy. Compared to the prior search mechanism used on our site, Verity K2E is a 100% improvement," Evans says.
Kodak chose Verity after an extensive evaluation process that focused on the breadth of capabilities offered by different software vendors. Kodak concluded the K2E comprehensive features set as well as the software`s support of languages were factors that gave the edge to Verity. The product`s classification, adaptive ranking and administrative features, and its scalability and security were among the most appealing features.
Verity`s extensive partnerships with many global blue-chip companies also contributed to Kodak`s selection of K2E.
Kodak, which does business on every continent, uses Verity Locales to locate documents in many business languages, including Chinese, German, Japanese, Korean and Spanish.
"Verity K2 Enterprise brings a new dimension to Kodak`s Internet site," says Garth Wittles, district manager for Verity in SA. "Kodak.com is now a place on the Web that contains everything there is to know about imaging and offers visitors a superior way to locate the relevant information they seek quickly."
Kodak is handling the implementation of K2E in a step-by-step manner. The company has migrated from the previous search mechanism to K2E and installed the various Verity Locales.
Kodak plans to leverage Verity K2 Enterprise`s adaptive ranking or popular ranking feature that further improves Verity`s already accurate relevancy ranking by incorporating implicit user feedback.
The more times users of the Kodak site select a particular document to a search query, the higher it appears in results lists for similar users. This ensures the documents like-minded users find most relevant will appear near the top of results lists, streamlining the information discovery process. In addition, Kodak plans to integrate K2E with its existing content management system since Verity offers an effective gateway product for such interconnection. This function will be useful as many site visitors download product information and register product purchases online.
To ensure the site is operating effectively, Kodak conducts periodic tests of the speed and accuracy of a query using a set of keywords search, like a novice or skilled user would do on the site. "Verity K2 Enterprise has delivered consistent quality performance and we are very pleased with the product," adds Evans.
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