Kodak expands online store

Internet, Kodak reports.

Kodak colour and black and white camera negatives, as well as reversal films, are now available online in every format, at the 30% discount for the next generation and their mentors and institutions.

“Young filmmakers aspire to shoot on film, and today's film schools understand the importance of teaching the art of filmmaking,” says Kodak's Johanna Gravelle. “Film has been the capture medium of choice since the beginning of cinema. There is also a photographic discipline and understanding that forms the basic foundation of the craft when learning on film. By offering easy access to our wide range of stock choices, we hope the next generation of filmmakers will continue to express their creativity in new ways, and carry on the invaluable tradition of an art form.”

Visitors to the site can also find an array of tips and tools, filmmaking guides and information about Kodak's scholarships and competitions, Indiewire reveals.

The Web site also features links to workshops, news and Kodak publications, which feature in-depth stories about the prolific professional community of film users, and how and why they choose film to tell their stories visually.

Additionally, students and educators can download several free Kodak apps for the iPad, iPhone and Android handheld devices. These mobile tools are designed to bring useful information to the fingertips of filmmakers, regardless of where and when they are shooting.