Leading high tech companies choose SAP for CRM

SAP AG today announced continued momentum for mySAP Customer Relationship Management (mySAP CRM) among companies seeking to leverage SAP's global understanding of business, proven industry-specific solutions and CRM functionality for the high tech industry. High tech companies are adopting mySAP CRM to integrate customer-centric strategies across their entire business, global supply chains and partner networks. They include Acterna, Brother International Corporation, CreoScitex, Infineon Technologies AG, Molex, Inc., Siemens Brazil, Symbol Technologies, Inc., Welch Allyn, Inc., and Westell Technologies, Inc.

Sales forces of high tech companies can take advantage of the industry-specific features in mySAP CRM to generate more leads, manage incoming opportunities more effectively, sell more products and services quickly and efficiently, and maintain a better understanding of their pipeline. As a result, they can manage their forecasts more accurately, thereby achieving greater efficiencies and optimal customer relationship management.

Molex is the world's second-largest manufacturer of electronic, electrical and fiber-optic interconnection products and systems. It is using the field sales and opportunity management functionality of mySAP CRM to enable its business strategy. "SAP has long understood the value of an integrated business and has wisely stuck to its vision throughout the evolution of its products," said Martin Slark, chief operating officer at Molex. "We chose mySAP CRM to drive our strategy of integrating CRM into our key business processes, which, acting together, ultimately enable us to retain and better serve our customers."

In the high tech industry, where manufacturers often attract, engage and sell to their customers through distributor and reseller channels, it is essential to effectively manage and support channel partners with accurate, up-to-date pricing, contract, availability and status information, while ensuring secure access for the channel partners to complete information about solutions available to influence customer purchases. Whether interaction with a customer takes place through an interaction centre, through a portal via the Internet or with a salesperson, mySAP CRM enables this vital information to be visible across the entire enterprise, as well as across multiple sales channels including both internal and external business partners.

"High tech companies around the world are embracing mySAP CRM as a key element of their integrated business strategy, demonstrating SAP's extensive understanding of the high tech industry and its specific needs," said Carol Burch, senior vice president of global CRM business development at SAP AG. "mySAP CRM combines a world-class CRM solution with industry-specific e-business functionality, enabling companies to gain complete visibility into their customers and business partners."

mySAP CRM is tailored to meet the specific needs of key industry segments, including semiconductor manufacturers, original equipment manufacturers (OEMs), value-added distributors and resellers, contract manufacturers, and software providers. Industry-specific business processes that are supported include channel management for manufacturers, distributors and resellers, opportunity management for semiconductor manufacturers, Internet-based configuration and pricing for OEMs, and installed-base reporting and marketing for software vendors and OEMs.

Detailed information about mySAP CRM deployments at specific high tech companies can be found on the mySAP High Tech Customer List at http://www.sap.com/company/publications/pr/crmhtcustomers.asp. A listing of the key capabilities of mySAP CRM for the high tech industry can be found at http://www.sap.com/company/publications/pr/crmhtkeycapabilities.asp.