During the months of May and June 2009, the South African consumer enjoyed the next evolution in mobile technology. This evolution came in the form of two new handsets, the HTC Magic and HTC Dream. For the first time, you can enjoy the power of Google and freedom of Android on your mobile devices.
Being able to fully customise every facet of your mobile experience and enjoy the most powerful and real Web experience yet, you can literally transform the way you live, work and play.
So why the hype about Android? Unlike other operating systems and handsets, the new Android platform was specifically designed around the Internet experience. In other words, search functionality forms the heart of the operating system.
You can now take the uniquely powerful search experience, previously only available on your desktop, with you wherever you go - with super-fast one touch access to some of your favourite Google services, such as Google Search, Google Maps, Google Talk, Gmail, You Tube and more. Easy and speedy navigation of your favourite social sites like Facebook, Twitter and Flickr, ensures that you don't miss out on anything. Take your mobile to a new unprecedented level and see the world clearly, anytime, anywhere with the full HTML Web browser, viewing up to eight Web pages simultaneously.
Android is not just any mobile operating system - it is an open source operating system that allows innovative and creative developers around the globe to write their own mobile applications for these handsets. Essentially, curious minds now have access to every part of the phone's core functionality and their fresh, unique applications can interact freely with the operating system. What does this mean? 100% customisation of your handset ensures your mobile is as original as you are - tailor-made for you, by you!
Whether you're a gadget junkie, a designer, an inventive developer or just pretty tech-savvy, you can dabble in the fluid, flexible world of Android by customising and expanding the capabilities of your mobile and, essentially, recreating it to suit your unique lifestyle and choices.
An open operating system needs an open market to buy, sell or trade these creations!
From innovative business applications and advanced social networking tools, to electrifying games, dazzling wallpapers and catchy ring tones, the new Open Market enables customers to download an ever-expanding range of exciting and useful applications.
As part of the offering, Open Market also encompasses “branded stores”. These are essentially a collection of relevant and exciting content, containing wallpapers, ring tones, videos and applications, carefully curated and related to a specific brand or popular campaign. Selected partners range from sports brands to motor vehicles to clothing to music to anything interesting, exciting or useful. They have been carefully selected to ensure they support the Open Market brand values. They are brands that users want to be affiliated with and, at the same time, add value to the mobile experience by way of useful content provision. You can even start your own store if you want - in the Open Market you make your own rules and, together with Android, you can ensure your mobile looks and works the way you want it to.
Open Market will be available specifically to South African HTC Android users, content creators and developers. It is truly a Web 2.0 community that embraces the principles of freedom and openness, where the community polices itself and its members are the co-creators of the site.
With the new HTC Android phones and Open Market, you now have the freedom to...
Be curious!
For more information on the HTC Android devices or the Open Market, visit http://www.leaf.co.za or http://www.becurious.co.za.
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