Lenovo aims for US
Lenovo hopes an ad campaign that begins next month during NBC's broadcast of the Beijing Olympic Games will help raise the brand's profile among US consumers, says Adweek.
Set to break during the opening ceremonies on 8 August, commercials highlight various features of Lenovo products and stress the company's role in the event with the line "Lenovo PCs power the Olympic Games".
Glen Gilbert, VP, brand management and marketing communications at Lenovo, said the company - with about 600 technicians and 30 000 pieces of equipment on the ground in Beijing - has a legitimate Olympics story to share, though the event won't be the focal point of all its advertising.
Dell grows in India
Computer maker Dell is bullish on the Indian market and seeing rising demand from consumer, small and medium business, government, financial services and education sectors, reports The Economic Times.
"We are witnessing rapid pick-up of business in new categories of consumer and SME and segments of government, banking, financial services and insurance and education," Dell India director, corporate communications, Rajiv Ahuja says.
The Texas-based company, which has a plant in Tamil Nadu, claims Dell is the fastest growing major player in India.
Desktop microprocessors needed
Converge, a US company that does much of its work with chip spot markets, noted in its most recent report that a rare shortage has emerged in desktop microprocessors, says IDG.no.
"The story of the third quarter has been the dramatic resurgence of shortages in the desktop market after a sustained period of relative calm," the report says.
Most microprocessors are sold by contract to major buyers such as PC vendors Hewlett-Packard and Dell, but often some chips, including excess inventory, are sold to the global spot market.
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