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Levi to grow with help of strategic merchandise app

Johannesburg, 15 May 2000

Levi Strauss, a well known denim and casual apparel manufacturer and retailer, plans to aggressively expand its market presence in eight countries and is using strategic merchandise management applications to help it do so.

With software from JDA Software Group, an international provider of enterprise solutions, Levi Strauss Europe, Middle East and Africa (LSEMA), a division of Levi Strauss & Company, will also improve its customer service and profit margins.

According to Frank Suykens, Systems Delivery Director at LSEMA, the Arthur Enterprise suite of applications is crucial to helping the company successfully carry out its advanced retail strategic initiative which includes aggressive plans to expand its market presence in eight countries.

"Our goal is to dramatically improve the face of the Brand at retail and increase our brands sales and mutual profitability. Having previously received extensive benefits from Arthur Planning to develop our Dockers brand in Europe, we are looking forward to seeing the benefits that the additional Arthur applications will give us for the planning, operational management, day-to-day support as well as the scalability and flexibility needed to better control all aspects of product merchandising to our end customers at the store."

"We are pleased that Levi Strauss Europe, Middle East and Africa has expanded their relationship with JDA based on their positive past experience using Arthur Planning. By adding the capabilities of the other Arthur applications, and leveraging our Web-based capabilities, LSEMA can focus on enhancing product selections and presentations in order to provide healthier profit margins and improve customer service in their multi-channel retail organisation," says Greg Morrison, managing director, JDA Arthur and senior vice president, JDA analytical solutions.

The contract between Levi Strauss and JDA broadens a business relationship that was initially formalised in 1996 when the denim and casual apparel manufacturer and retailer licensed Arthur Planning to support the merchandising of its Dockers brand.

In addition to expanding its Arthur Planning license to manage the Levi`s brand, the new agreement with JDA authorises LSEMA to use Arthur Assortment Planning, Arthur`s Web-based Performance Analysis, Arthur Allocation, Arthur Information Manager (AIM) and two of the Arthur RAPID applications, Product Planning and Location Planning.

LSEMA markets its clothing in three different models: wholly owned and operated businesses, franchise agreements and department store `shop in shops`.

JDA is represented by Dimension i-Commerce Software locally.

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Dimension Data

Dimension Data Holdings Limited is a global Information Technology Integration corporation based in Sandton, South Africa. The company, which is listed on the Johannesburg Stock Exchange, has a turnover of approximately US$1.5 billion. The Group has representation on five continents and operates out of 36 countries. The Group has achieved a compound annual growth rate of 98% in turnover and 57% in headline earnings per share over the past 5 years. The Group is focussed on communications/ networking infrastructure and electronic commerce software applications, two of the highest growth sectors of the information economy.

JDA Software Group

JDA Software Group, Inc is the leading global provider of integrated retail software products and professional services with more than 700 clients in over 50 countries. Addressing the requirements of both brick and mortar and "click and mortar" companies, JDA`s state-of-the-art solutions include merchandising, planning, allocation, decision support and financial systems; warehouse management and logistics systems; point-of-sale and back-office in-store systems; and the industry`s first integrated commercial e-retail applications. Founded in 1985, JDA employs more than 1,100 associates operating from 21 offices worldwide. With headquarters in Scottsdale, Arizona, the company has offices in major cities throughout the United States as well as internationally in Canada, the United Kingdom, France, Mexico, Brazil, Chile, Japan, Singapore, and Australia.