Lexmark International SA today announced that it had appointed Axiz as a distributor for SA.
"In line with the policies of our international parent, we have changed our distribution strategies for southern Africa appropriately," commented Hans Horn, MD of Lexmark International SA, "and thus, we are looking to establish relationships with partners that best serve the needs of our customers. Axis has been very successful in the local market particularly within the SME arena with its value-added approach to its business and the unique selling propositions that it promulgates. We offer many unique printing and business solutions within the Lexmark product range, and we know that it is these that will be focused on and exploited by Axiz."
"This will be our first output product range that we have handled," added Anthony Fitzhenry, CEO of Axiz. "We are very excited with this new initiative, and are delighted to be associated with such a reputable global brand. We will employ a dedicated product manager for the Lexmark product range and will concentrate on the many value-added solutions that this opportunity presents.
"This new opportunity is a direct response to our customers` demands and is in line with our strategy to become a broad range distributor of technology application elements," continued Fitzhenry. "We know that Lexmark is viewed as the current technology leader in the printing arena, and a relationship with Lexmark was therefore the best opportunity that was available to us. We also know that Lexmark has a well considered channel strategy and this is very much in line with our objectives of creating a healthy channel base."
For further information, please contact Cathy Steyn at telephone (011) 329 0999; fax (011) 792 7449; e-mail cathryn.steyn@lexmark.co.za
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Axiz (Pty) Ltd, founded in 1988, prides itself on being acknowledged as the leading best of breed, broad-based distributor into SA`s hardware and software channels.
Axiz` value creation philosophy and ethic has lead to it being recognised as the partner of choice for leading brands such as Microsoft, HP and Intel among others.
More information can be found at http://www.axiz.com/
Lexmark International
Lexmark International, Inc is a leading developer, manufacturer and supplier of printing solutions -- including laser and inkjet printers, associated supplies and services - for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported more than $4.1 billion of revenue in 2001, and can be found on the Internet at www.lexmark.com.
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