LG Electronics will maximise the brand strength built by its domestic product range to boost its notebook brand into the global top five by 2010, says Shaun Michell, LG`s IT national sales manager for PC and recording media.
Speaking at the first day of Futurex 2005 in Sandton this morning, he expressed confidence that the interest shown over the last year since LG launched its notebook range, with 4 500 units sold locally to date, is proof the goal will be reached.
LG has a target of 15 000 notebook sales for this year. The company expects the migration from desktop to notebook to fuel this growth.
"LG launched their notebooks in SA as one of the first markets in their international strategy. This was a part of moving the company from a majority OEM, to building their own branded machines," says Michell.
The company says it will unveil its new range of notebooks in the June/July timeframe, and aims to capitalise on design features such as lightweight and battery life to boost popularity and sales.
LG is also unveiling its latest range of premium LCD monitors at Futurex.
"Building on technologies such as Flatron and F-Engine and continuing our high investment in research and development, we are focused on bettering our global and local position to make us the out and out leader in LCD products," says Stephen Hammond, national sales manager for monitors at LG SA.
"We have reached the fastest that a drive can write and all eyes have turned to the future and different types of technology to see where the market is headed. There is also no more steps that can be taken in multi-format reading and writing, as LG`s Super-Multi drive reads and writes to every known format, at the highest speeds currently available," says Hammond.
The price on these drives will fall considerably over the next couple of months, a squeeze that all manufacturers have started feeling already.
"Eyes are on the emerging storage technologies, with the much publicised battle between Blu-Ray and HD DVD sure to shape the way that optical storage moves forward. Both formats have many benefits, with Blu-Ray boasting greater storage capability and HD-DVD being easier to integrate," he says.
"LG Electronics has been in the corner of Blu-Ray from the start, but is also closely monitoring the recent discussions revolving around a 'combined format`."
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