LG Electronics has rolled out a 2010 green campaign that aims to reduce green house gases from its manufacturing and products by 150 000 tonnes and 30 000 tonnes respectively by 2020.
LG revealed during a press briefing in Melrose, Johannesburg, last week, that it has appointed Bafana Bafana soccer defender Matthew Booth and his wife Sonia Bonneventia to be its green ambassadors ahead of the 2010 Fifa World Cup.
Peet van Rooyen, LG Electronics CEO, said: “Despite the fact that we have only been in Africa for 14 years, we are looking to achieve $600 million in net sales from our southern African unit this year.
“But in order to achieve these targets, we need to look at the way we manufacture, distribute and market our products, because with large volumes comes a greater carbon footprint.”
Cradle to grave
Van Rooyen explained that LG Electronics' environmental policy is centred on its 'life's good when it's green' programme, which aims to design products that are eco-friendly from production to the end of the product's life cycle.
policies in 1994. Van Rooyen told ITWeb: “Some of our eco-friendly mobile handsets are in the final stages of development and these handsets contain no hazardous materials and will be completely recyclable.
“Our green strategy in SA is in no way isolated; the green campaign is a very serious decision process made by the top board level of the LG Group.”
Michelle Potgieter, LG Electronics marketing director, noted that its ambassadors will position LG's green brand in the lead-up to the World Cup. “This joint venture will support and strengthen LG's 2010 green campaign, which is aimed at illustrating and communicating our earnest commitment to manufacturing and supplying eco-friendly products.”
As part of the green campaign, LG unveiled the LG SL90, a borderless LCD TV that uses up to 76% less energy than a regular TV. LG has also released the LG Steam Washer, which uses 40% less water than conventional machines, and the energy-efficient LG Inverter air conditioner.
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