LG Electronics (LGE) has introduced its range of notebooks into the local market, with mobility and styling being the key focus of the offering. The local range currently consists of the top-end LM50, with the smaller LM40 to follow soon.
Johann van Wyk, National Sales Manager for IT Products at LGE South Africa, explains: "LG has already established a strong reputation within the IT sector, by manufacturing notebooks on an original equipment manufacturer (OEM) basis for other brands and now the LG brand is ready to extend its IT range to LG branded notebooks."
With a 15-inch LCD screen, DVD/CD-RW Combo and six-hour battery life (standard battery), the LM50 matches style with superior functionality. The LM50 has been recognised by the IF Design Forum and will be receiving the prestigious IF Design award at this year`s CeBIT show in Hannover.
LG is banking on mobility as the key differentiator for the range. Both models feature LG`s Power Management Technology, which ensures up to six hours of battery life (10 hours with optional nine cell battery). The Power Management System, which works in conjunction with existing Windows power management functions, smartly controls the screen brightness levels and audio options. The LM50 also allows real-time access, via an onscreen display, to the battery power levels, allowing you to manage the power save functions so you can plan your work time.
All LG notebooks come standard with Intel`s Centrino technology and blue indicator lights on the cover and keyboard deck that are activated when you are connected to a wireless network. Both models are equipped with a Quad Band Antenna, that provides one 802.11b band and three 802.11a bands, ensuring a wide range of receivable channels are accessible for wireless communication.
In terms of styling and appearance, the LM50 comes in a mix of Piano Black and Pristine Silver. The silver outer is a rugged solid alloy casing made from a mix of magnesium and carbon fibres, which are widely used in the aerospace industry due to their heat resistant qualities, durability, elasticity and strength. They combine with the same qualities to make the LM50 an attractive option for the style conscious consumer looking for the ideal mobile workstation.
Weighing 2.4kg and only 26.4mm thick, with the world`s longest battery life and good looks to boot, LG`s LM50 will ensure that you can work on 15-inches of sophistication, comfortably, anywhere, anytime.
Van Wyk concluded by adding that the range will be exclusively available through Bethesda Computers, with LG expanding its distribution channel as demand picks up.
"LG`s entry into the notebook market is a prime example of LG`s strategic shift away from OEM business, into building upon its own brand equity."
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