Annex Distribution plans to add new products to its range, to complement its offerings after terminating its distribution deal with Fujitsu.
The six-year relationship comes to an end next month, because the parties have diverging strategies, and Annex is focusing on the entry-level market.
Annex MD Stephan Nel says the company is considering other brands, which he expects to add to its portfolio in the last quarter of the year.
Annex distributes digital lifestyle technology in the sub-Saharan Africa market. Its brands include Intel, Microsoft, Symantec, LG and Samsung.
Nel says the company is going back to basics at the moment, and is focusing on making sure its channel of international products has an effective route to market. “We're giving more attention to the brands that we have.”
However, the company will add to its range shortly, with products such as closed-circuit television cameras and biometric devices expected to be on shelves next month.
Annex has two divisions, says Nel. One is focused on the retail segment, while the other supplies smaller independent PC shops.
He says the company will remain focused on the entry-level market, as this is where the bulk of sales are made.
Related story:
Fujitsu terminates channel deal
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