LTE-Advanced broadcasting showcased

South Korea's Electronics and Telecommunications Research Institute (ETRI) demonstrated an evolved multimedia broadcast and multicast service delivered to a moving vehicle and using LTE-Advanced technology, says Converge Network Digest.

The demonstration showed 3D video. The download data rate was measured 600Mbps. This means a 700MB file could be downloaded in 9.3 seconds.

ETRI plans to develop a single-chip LTE-Advanced implementation. The research institute, which is also developing other functions, has about 470 staff members working on LTE-Advanced technologies. ETRI expects LTE-Advanced will be commercially launched in Korea around 2014.

Despite the annual holiday push to sell cars and electronics, the number of ads sent out in native high definition showed a very slight decline from 14% in the third quarter to 13% in the fourth quarter, according to Extreme Reach's quarterly study of the ads sent over its network, notes B&C.

The results were disappointing because several industry executives interviewed in late 2010 had expected the number of HD ads to jump in the fourth quarter as companies stepped up their marketing efforts during the holidays.

The study once again highlighted the lack of progress that has been made in moving to HD, even though more than three-fifths of all homes now have HD sets, and raised concerns about the competitiveness of broadcasters, many of whom remain unable to take HD ads.

A new Georgian television station is due to start broadcasting news in Russian from Georgia's capital, Tbilisi, across the border into Russia, writes the BBC.

The channel aims to provide Russian-speaking viewers with television news that is independent of the Kremlin, the report states.

But, according to the report, some fear the new channel, called PIK, could jeopardise already delicate relations between Moscow and Tbilisi.