Although Long Term Evolution (LTE) has been available in SA for 15 months, many consumers are not yet taking advantage of it.
LTE is a standard for wireless communication of high-speed data for mobile phones and data terminals.
Lee Ramsden, GM at LG's mobile division, says a few things need to be considered, in order to make LTE work.
"It is crucial to consider which handset a consumer is using, and whether it can upload and download at the speed required to perform LTE, and whether LTE is going to have an impact on voice and data services to existing customers," he explains.
He notes that the scenario with LTE is no different from previous industry transitions, such as the move from Edge to HSDPA for example, and demands the same considerations before widespread adoption and application can take place.
"The beauty of LTE is that it is continuous which translates to room for development in terms of markets and product evolution unlike 3G which has reached its capacity," explains Ramsden.
According to Ramsden, LG has been marketing LTE devices in Korea, Japan and North America, as the network was already active.
"Once we heard of LTE in SA we immediately went to Vodacom and gave them the Optimus LTE HD and the Optimus G for network testing," he adds.
He outlines that there may be a few surprises in store for the consumers from the brand as the market adapts to LTE.
"The plan is for entry level Android handsets to be more accessible to the consumer as we try to bring mobile solutions to a wider market, possibly bring Snapdragon technology which aims to simplify their mobile browsing," he notes.
Vodacom's recent launch of a commercial LTE service, has accelerated plans and momentum is being gained. "With LG's LTE global expertise and product we have encouraging expectations to increase our higher end device distribution," Ramsden concludes.
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