The groundbreaking relationship between Interact Commerce Corporation, provider of SalesLogix2000, customer relationship management (CRM) and e-Commerce software, and Macola Software, provider of the Progression Series e-Business solutions, will result in the general release of a first-of-its-kind CRM Integrator by month`s end.
In addition to being the first company to place in general release a CRM Integrator that seamlessly integrates with its Enterprise Resource Planning (ERP) system, Macola also was the first company to sign an OEM agreement with Interact and is Interact`s largest SalesLogix implementation site to date.
Macola`s CRM Integrator streamlines processes and enhances visibility into customer-specific data by non-CRM users and improves visibility for CRM users into the back office.
"Customer satisfaction, today more than ever, is a cornerstone of business success," said Macola CEO and President Bruce A Hollinger. "Companies, large and small, technical or otherwise, are striving for higher quality customer service practices and using the end result as a unique selling advantage. By offering CRM technology that is tightly integrated with our ERP system, Macola is helping businesses worldwide achieve that goal."
The general release of Macola`s CRM Integrator is the final step in linking the two company`s respective technologies - Macola`s award-winning Progression Series suite of manufacturing, distribution and financial software, and Interact`s SalesLogix2000, a full e-CRM suite, including sales, marketing, support and e-business features.
Industry analysts have said that true customer relationship management is accomplished when products such as SalesLogix 2000 are integrated with mission-critical back office enterprise applications such as Macola`s Progression Series.
Toward that end, Macola Software developed its CRM Integrator by creating tight touch-point integration links between SalesLogix` customer-focused CRM functions and Progression`s back office ERP application. The resulting technology, said Hollinger, enables businesses to provide timely, accurate service that is tailored to the unique needs of the individual customer, while also making prospecting for new customers more efficient.
Macola`s CRM Integrator allows businesses and their customers to view account, order and item information in real time. Businesses can also access Progressions` order environment from within SalesLogix, which automatically fills in the account information thereby eliminating the time-consuming process of re-keying information.
Progression also allows businesses to look at SalesLogix information. This is unique to the Macola integration with SalesLogix. As a result, a business` sales staff can view other contacts that are not located in the accounting side of their software system, but are defined as additional contacts in SalesLogix.
Share
Interact
Interact Commerce Corporation is a leading provider of sales automation and eCRM solutions for individuals and organizations of any size. The company`s solutions create interactive selling networks that dynamically connect mobile sales, internal telesales, e-commerce channels, marketing, and support organizations, as well as third party resellers, supply chain participants, and other partners. Interact products include: ACT!, the world`s best selling contact manager with more than 3 million users; SalesLogix2000, the fastest growing eCRM solution for the mid-market, used by 2,100 companies; and Interact.com, the industry`s first interactive application service. Headquartered in Scottsdale, Arizona, Interact can be found on the World Wide Web at http://www.interactcommerce.com/interactcommerce/.
Macola Software
Macola delivers Microsoft-based technology solutions to growth-oriented small and midsize companies. Enterprises worldwide operate their businesses using Macola software, relying on it to manage over $100 billion annually. Since 1990, Macola`s corporate growth has continued to average over 30 percent a year. Macola continues to experience increased international sales, which now represent nearly 20 percent of annual revenues.
Macola is a Microsoft Solution Provider Partner, offering a product line that takes full advantage of the Microsoft Windows and BackOffice environments. Macola`s Progression Series is a set of ERP applications based on advanced functionality that provide the backbone to an e-Business solution, designed to combine robust functionality with flexibility and scalability that businesses can leverage today and well into the future.
An award-winning product line, Macola`s Progression Series was named "Best All-Around Manufacturing Product for 2000 in the Mid-Range Market" by Accounting Software News and K2 Enterprises and The CPA Software News named Macola`s ERP Software one of the magazine`s Manufacturing Top 4 for 2000. In addition, Accounting Today magazine named Macola`s Progression Series Distribution software as one of the "Top 100 Software Products in 1999." Macola was included in Manufacturing Systems` list of the "Top 100 Manufacturing Software Vendors" for 2000 and also was named one of the "Hottest Companies of 1999" by start magazine. For more information, access www.macola.com.