MagentaSoft (Pty) Ltd has announced yet another major client acquisition - The Marketing Federation of Southern Africa (MFSA). Established in 2002 following the amalgamation of the Association of Marketers, the Direct Marketing Association and the Institute for Marketing Management, the MFSA has a combined pedigree of over 200 years.
MagentaSoft plans to draw on the MFSA as a case study and an introductory vehicle to its vast membership base. Jason Frichol, MagentaSoft`s strategic and marketing director, says: "Having the `marketing authority` on our books further solidifies MagentaSoft`s position as a leader in this genre."
MagentaSoft`s next-generation communications procurement and fulfilment application allows companies to typeset, proof and order all their print and promotional collateral online. The company claims that with its new application streamlining the entire process, organisations can now experience anything between a 20% to 80% direct cost saving, coupled with radically improved turnaround times.
George Papadimas of the MFSA says: "MagentaSoft`s service offering and application is truly ground-breaking. We had an urgent print requirement for the official launch of our new corporate identity and the collateral which was put through MagentaSoft`s application was printed and delivered within 24-hours - adhering to our strict specifications and brand fidelity."
Papadimas adds that he sees MagentaSoft`s application as a best of breed hybrid offering, inter alia, digital asset management, content on-demand, print on-demand, traditional print, variable data printing, document management all in one offering.
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