Making data matter through embedded analytics

Expert opinion of Adam Walker, General Manager at Keyrus

Johannesburg, 15 Sep 2022

The BI landscape is continually evolving, and rapidly too. The transition from IT-driven BI delivery to self-service analytics continues at pace and is now enhanced by the latest major trend of embedded analytics.

"The BI environment is no longer something separate from line of business systems. BI and advanced analytics are now being embedded within core operational systems with tangible benefits," says Adam Walker, General Manager at Keyrus South Africa.

Embedded BI is where BI is presented and used within users’ natural workflow, within their operational systems. There is no need to toggle into a separate application to access BI.

Speaking of the major drivers for considering embedded BI, firstly, it offers new commercial opportunities for monetising data. Organisations collect a lot of data in the course of normal operations. Traditionally, this data set is often seen as the by-product of primary products and services and has not been leveraged as an asset itself. Many companies are now evaluating the data that they hold and are exploring ways of monetising these data sets.

This can lead to new commercial opportunities that are either augmented by data products and services or new self-standing data products and services. Companies require the right mix of technologies and skills to achieve this and embedded BI provides a unique capability to integrate data with operational processes.

Among the key benefits of embedded BI solutions is improved user experience. Without embedded BI, users access BI as a separate application. Because of this, users are often switching between applications and then try to align filters to generate the same context in both applications. How many times have you struggled to run a BI report to look at the time period or same product grouping that you have in an operational system?

Embedded BI removes the need to switch between applications as they are shown alongside one another and presented as a single interface. This offers the user a much-improved experience. Also, the context of both applications is aligned so the BI data that is displayed has the same context as the data shown in the operational system.

Finally, there’s the benefit of increased user adoption of BI tools. Embedded BI can improve user adoption in many ways. Users have an enhanced user experience by accessing BI with single sign-on and a single user interface – so no complicated logins and passwords to forget and one user interface to become familiar with.

Embedded BI is presented in context within the operational application and makes accessing data easier for users. Because of the ease of use and access to the data, users are more inclined to interact with the BI and get value from what is presented. Embedding BI removes the mystical complexity of BI and puts data in the hands of a wider audience. With some of the client solutions we have delivered, users may often not even be aware that they are consuming BI. 



Keyrus is Tableau Embedded Specialist Partner in Africa and the MEA region, recognising the Keyrus team’s expertise in promoting and implementing Tableau’s embedded BI solution.

In summary, an effective embedded analytics integration offers much more than just pretty report snapshots—it provides a seamless way to access trusted data right within your business applications. It facilitates and provides data and insights when and where you need it. 

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