Recent media reports have made reference to Sahara Computers' active campaign to drive the price of notebooks down. The consumer-focused initiative is part of the company's quest for greater access to affordable, high quality mobile computing.
The effort by Sahara Computers has not gone unnoticed by fellow operators within the domestic ICT channel as well as global technology vendors leading the market.
The company continues to engage the market through ongoing active notebook campaigns that boost its mobile offering, the company's flagship product range, and particularly its strength within the growing digital lifestyle space.
This focused R&D has culminated in industry-wide recognition, including recognition by market research house BMI-TechKnowledge for its supply of the number one South African notebook brand.
"Our partnerships with international technology vendor partners ensure that we are in a position to supply our channel with the most up-to-date mobile solution architecture and components," comments Gary Naidoo, deputy MD at Sahara. "At the same time, we leverage off our expertise and experience in the South African market to develop and bring to market next-generation notebook solutions."
Quality components and the integration of sound architecture and processing technology remain central to Sahara's go-to-market strategy and its effort to maintain its leadership position as the local brand of choice.
"We continue to keep a close eye on market requirements and the needs of users, with particular reference to the hard drive capacity and functionality of solutions to effectively handle different applications and large volumes of data," adds Naidoo.
The local market continues to closely monitor the global move towards multi-core processing technology and the enhancement of aspects such as graphics cards, wireless connectivity, security, battery life, portability and the degree to which products can be personalised.
Sahara welcomes the interest of tier 1 vendors in engaging the South African market and believes this will only benefit channel operators.
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Established in 1997 Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and original equipment manufacturer (OEM) for a variety of top international vendors, including: AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara's operation is the consistent and effective supply of product to rapidly expanding market sectors, including corporate, government, digital lifestyle and mobile and wireless.
This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.
Sahara Computers has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara is also an accredited member of the Proudly South African campaign as well as the Savant global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programmes aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.
Among the many sponsorship/technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.
Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realise its vision of Sahara's vision to become a truly global brand and premier IT supplier throughout Africa.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za.
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