A much better value offering to consumers is the main reason cited for the fact that more than 100 000 new prepaid subscribers joined MTN in just two days during the past weekend`s MTN Starter Pack value promotion.
This came on the same weekend when MTN`s main competitor spent hundreds of thousands of rands to announce a price-cut promotion for calls only made within their own network.
A few weeks ago MTN was the first cellular company to offer an extensive value offer with substantial consumer benefits as part of an innovative lower off-peak call rate package for prepaid customers. This step sparked a flurry of rate cuts in the industry to keep up with MTN innovation, but in spite of such cuts the MTN offer still provides greater overall value for money, especially since MTN has matched the lower call prepaid rates without compromise to the extensive value offering.
Maanda Manyatshe, Managing Director of MTN SA, says: "The focus of our offering is benefit to our consumers. The battle for consumers` hearts and minds is determined by the value they receive across the spectrum of their needs. MTN is constantly improving the value that it offers consumers based on the specific needs of the consumer segments."
The MTN WOW WOW value bundle, a consumer-driven mobile offering, was launched two weeks ago. When MTN`s main competitor cut its tariffs, the media reported the competitor as stating that it was in direct response to the very competitive tariffs of MTN and that it did not want its tariffs to be beaten again.
Manyatshe continues: "We are committed to providing innovative mobile offerings that are led by the needs of our customers as opposed to merely copying our competitors. We are pleased that the rest of the industry is following these MTN innovations, developed to meet and exceed the expectations of our customers.
"Now that we have the rest of the industry focused on consumers and improving their offering, we believe that South African consumers will start to look for the best complete value offering for their money, secure in the knowledge that across the industry they can look forward to more effective pricing. MTN customers know they will have the best value in the market because our innovations are driven by the needs of our customers. A great example is our recent launch of MTN Banking to bring greater financial convenience to our subscribers," adds Manyatshe.
"MTN is committed to providing competitive, cost-effective cellular solutions and services that are simple, reliable, innovative and offering our customers real value for money," concludes Manyatshe.
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