The newly opened local office of Maximizer Software has launched an `Amnesty` campaign that will run for the month of November 2003. The campaign is aimed at allowing users of the Maximizer CRM software to register and obtain a legal upgrade to the latest version.
The need for the campaign arose when, through research of its customer base, Maximizer Software realised the number of users were unsure of the legal status of their software. The reasons range from customers being unsure of the registration process, having registered with a third party believing it was the manufacturer, and even some who have been unsure of the original origin or legitimacy of their software.
Marcus Potts, managing director at Maximizer Software EMEA says: "The programme has been developed to encourage people to talk to us, unlike many `piracy` campaigns which tend to put people off completely."
Potts adds that the company is encouraging users to register their software with Maximizer, either online, via e-mail or fax. Registering their software will instantly give them access to support and training facilities from a registered reseller, beneficial pricing on future releases of the product as well as upgrades, advance product information and regular information bulletins, the ability to participate in upgrade protection schemes and perhaps more importantly peace of mind that their software is legal.
"We recognise that Maximizer is the kind of software that entrenches itself into an organisation and many companies are very reliant on the package. The reality is however that because of pirated software, only select users know the full scope of the products new functionality and ability. The sooner users get registered with us the sooner we can get them up to speed with the latest technologies and in turn boost their abilities with the product," adds Potts.
Businesses have until 30 November 2003 to register under the amnesty scheme, and each registrant will be offered an upgrade from their existing program to the latest release. Maximizer will levy a nominal charge per license, no matter what the customer circumstance.
"The illegal use of software, in any form, is theft. However we wish to reassure our South African users who are in any doubt as to the validity of their Maximizer that we are prepared to wipe the slate through the amnesty scheme. After all, we believe our market position in South Africa is very strong and we want to grow that even further - and this is justified through our opening of the Johannesburg office which gives us the ability to provide a full range of sales, implementation, training and support services to our customers and resellers," concludes Potts.
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