Maximizer Software has announced the launch of version 8.0 of its customer relationship management (CRM) software program, Maximizer Enterprise. The new version incorporates workflow automation, sophisticated reporting and data mining options, enhanced sales lead and account management, and a sophisticated customer service module. The program has improved speed of deployment, and provides users with a return on investment within days and weeks, not years.
Says Anton Pienaar, partner account manager at Maximizer: "Companies and customers evolve and we like to stay ahead of these changes and give our users the advantage of continually having new tools to service and handle their customers even better." Maximizer has an extensive user base in South Africa making SA a primary market for the launch of version 8.
Maximizer Software`s accredited CRM specialists (Business Partners) are responsible for the sales, implementation, customisation, and support of the new version. "All our partners have extensive Maximizer training and are qualified to implement the CRM solution and support our customers` needs, with full backing from the South African Maximizer office."
Maximizer Enterprise CRM is aimed at mid-market businesses and corporate divisions of large enterprises. Its purpose is to share customer information between the sales, marketing and customer service departments, to help each department communicate efficiently and effectively with its customers and prospects by telephone, letters, fax, mail campaigns, email, and Internet. Maximizer Enterprise is flexible, and can adapt as an organisation`s CRM and eCRM requirements develop and expand.
In addition to Maximizer Enterprise`s CRM and eCRM functionality, major additions in version 8.0 include:
* Workflow automation to monitor the user`s business and respond automatically to critical activities with alerts and actions.
* Sales lead and account management.
* Crystal Reports for reporting and data mining, to gain visibility into the user`s business and its customers
* Partner relationship management.
* Personalised information centre home page for better time management and collaboration between team members.
Other new features and enhancements include improved list and campaign management for effective direct marketing; advanced integration with MS Outlook; enhanced customer service and support module; sophisticated web portals for employees, partners, and customers; simplified installation; and faster remote synchronisation.
Maximizer Enterprise CRM and eCRM are the flagship programs of Maximizer Software, and are sold throughout the UK, Europe, the Middle East, and Africa. Maximizer Enterprise 8.0 is immediately available in South Africa through Maximizer accredited CRM specialists, who can be contacted via the local office or via the www.max.za.com website.
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