Maximizer Software Ltd, a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, announced that ISM Inc, a company that offers strategic advice to organisations planning and implementing CRM and RTE initiatives, has selected Maximizer Enterprise software in its "Top 15 small and medium-sized business software awards" for 2005. This is the third consecutive year that ISM Inc has selected Maximizer Software for inclusion in its list of top CRM vendors.
"ISM`s software selection process is strenuous and comprehensive, and Maximizer Software is to be praised for winning the Top 15 honour for the third consecutive year," said Barton Goldenberg, president of ISM. "Maximizer Software is among the leaders of the CRM industry."
The "Top 15 CRM Software Awards" have served as the industry benchmark for comprehensive CRM software since 1990 when ISM began the awards. Maximizer Software was chosen for this award after intensive testing by the ISM Software lab, where Maximizer Enterprise was rated according to 211 selection criteria, including 109 business functions, 49 technical features, 36 implementation capabilities and 17 user-support features.
"We are pleased that Maximizer Enterprise was rated so highly by ISM for the third consecutive year," said Tom Bennett, office of the president and chief technology officer at Maximizer Software. "Our continued success validates our strategy of designing a solution that incorporates the advanced enterprise CRM capabilities for sales, marketing and customer service and support that small and medium-sized businesses need while delivering the fast deployment and affordability they demand."
"With the increased adoption of CRM solutions by SMBs in the South African market we are pleased to be able to further validate our position, through this award, as a leading provider of CRM solutions," comments Marcus Potts, managing director of Maximizer Software EMEA.
"This award has been welcomed by our local business partners as they see the award as a catalyst for further improving the growing confidence that SMBs have recently shown in CRM solution implementation and utilisation," concludes Potts.
For further information regarding ISM`s top 15 selections, they are featured in ISM`s 13th edition of "The Guide to CRM Automation" and in the Top 15 CD available at www.ismguide.com.
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Maximizer Software Inc is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service and support. Maximizer Software has helped over 6 000 Maximizer Enterprise customers and over one million Maximizer users grow their business by building profitable customer relationships with award-winning solutions.
Maximizer Software is a worldwide organisation with business partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA) and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestl'e Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer and Bank of New York. Learn more about Maximizer Software at www.max.co.uk.