Minolta- QMS goes global with "the essentials of imaging" brand image campaign

Minolta-QMS, Inc. announced the unveiling of "The essentials of imaging" brand image campaign, the first fully-developed global marketing effort for the company since Minolta and QMS joined forces last year. The "essentials" theme provides MINOLTA-QMS offices worldwide with one unified corporate message to communicate the new spirit and combined know-how that is MINOLTA-QMS.

The new campaign promotes the idea that MINOLTA-QMS products are as essential to business as food, water, air, and sunlight are to life itself. The campaign speaks to customers on the most basic level through use of simple, life-affirming symbols like the sun, water, air, and a sheaf of wheat. These images suggest growth and prosperity, bright business prospects, and business success, as well as represent fulfilment of the most basic human needs. They also reinforce the underlying message that MINOLTA-QMS is essential for any imaging solution. The "essentials" campaign will initially feature the company`s newest colour laser printer, the magicolor 2200 -- a printer that incorporates next generation colour laser technology, and replaces the extremely successful magicolor 2 series.

"The `essentials` campaign is incredibly versatile," explains Jan Sundelin, senior vice president of worldwide sales and marketing. "With its simple tagline "The essentials of imaging," it allows all of MINOLTA-QMS` offices throughout the world to have the same look and overall message, yet is flexible enough that each sales region can customise their message to their specific market. The `essentials` campaign reflects the impact MINOLTA-QMS printers can have on business while serving as a unifying tool for the entire MINOLTA-QMS family. We are excited that our new campaign will increase our visibility among investors, partners, and customers."

"Minolta-QMS South Africa are looking at taking this image a step further by promoting the enhancement of the quality of life by first offering and getting the basics that are the essentials to good business partnerships in place in order for all to benefit. This includes providing our partners with marketing and technical support unsurpassed by competitors" says Robin Mowatt, General Manager of Minolta-QMS Africa.