Starfish Mobile, the partner of leading Philippine wireless company Xurpas Inc, has hit the ground running with two high profile competitions and a smart Web site designed by online partner, Stonewall Productions.
Starfish concentrates on mobile media, brand building and entertainment services. It develops, maintains and hosts these services for delivery over GSM networks. Having been at the forefront of creating the biggest and most innovative SMS market in the world, Starfish has unparalleled experience in mobile marketing. Monthly SMS traffic in the Philippines exceeds 7 billion messages, which is 20% of the world market and more than the monthly SMS traffic generated in Europe.
Starfish is able to provide companies with a full suite of mobile related services, from the conceptualisation of a campaign, the design of its interface, the development of the software, the deployment in the GSM Carrier, to the management of the service. The company has entered the local market as the only pure SMS marketing company in SA that is able to provide major brands with an interactive medium across TV, print, radio and all other channels. This is well backed up with a portfolio that boasts some major campaigns (in the Philippines) that have produced in excess of 30 million SMSs over a period of three to six months.
Starfish uses its own proprietary Griffin Platform, which makes the design, building and testing of robust SMS applications easy and convenient. The company takes a hard line on spamming, and does not engage in non-permission-based marketing activities.
Says Starfish Marketing Director, Wayne Nelson-Esch: "Our applications and platforms have been rigidly tested in the world's most demanding GSM mobile applications market. Our model is based on being able to offer our clients access to every mobile phone subscriber in SA and at present we have direct connections into both Vodacom and MTN with Cell C coming soon. This gives us potentially over 12 million customers."
Phase 1 of the Starfish Web Interface (http://www.starfishmobile.com) has just been completed. Ultimately, this interface will allow customers to subscribe to various content without using their credit cards or paying subscription fees upfront. Instead they will be billed or debited through their mobile phone accounts.
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