Nearly 23 billion transport and event tickets will be purchased globally using mobile handsets by 2020, more than double the volume expected this year. This is according to a new report from Juniper Research, Mobile & Online Ticketing.
"With a number of transport agencies enhancing app capabilities and integrating new payment services such as Apple Pay, the past 12 months have witnessed an increase in mobile ticketing users using apps for payments, as well as ticket delivery and validation," the report found.
On a global basis, airline app ticketing is the most established in terms of deployment and user adoption, followed by events ticketing. In 2015, Juniper found that the airline industry saw the highest year-on-year growth, representing a 50% increase in app-based ticketing users.
The latest data from air transport ICT specialist, SITA, also shows that mobile is becoming the favoured platform amongst passengers, with bookings made using an app expected to grow nearly 40% in 2016.
"While app-based ticketing user adoption continues to be strong across a range of ticketing markets, sales volume growth will be driven by low-value metro and bus ticket purchases, most notably in the US market," according to research author Nitin Bhas.
However the research argued that for ticketing app usage to expand further, it needs to incorporate additional services, such as location based services.
The research also found that ticketing stakeholders are now realising the potential for using beacons to validate tickets as and when users walk through a gated environment with trials occurring in selected train stations.
Juniper notes that with deployments of beacons increasing across a number of locations - including trains, buses, taxis and airports - beacon ticketing will offer greater potential for passenger convenience via automatic fare calculation alongside targeted ticketing promotions and individualised content.
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